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BINEGVREERDAIGEENSTS
Innova Market Insights, the food trend specialists for over 25 years, unveils its annual report and put forth the 10 predictions about the food and beverage industry that would equip manufacturers, retailers and brands with the latest insights to drive innovation and answer current consumer demands for the year 2021.
Source: Innova Market Insights
Food and Beverage Industry: What it holds for 2021
According to Innova Market Insights, the Netherlands industry-leading market research experts for the FMCG segment, transparency emerges as a clear winner in its Top Ten Trends for 2021 with brands upping their game to meet evolving ethical, environmental and clean label consumer demands.
“Technological advances and the ever–expanding choice in food service and retail are combining to allow con- sumers to adopt a more individual ap- proach to eating, with personalized nu- trition on the rise and moving beyond tailored diets. Sophisticated persona- lized nutrition advice is still expensive but the emergence of digital-driven solutions allows for a similar level of service in a completely automated way. Advances in technology are allowing this diversification and personalization to be feasible even when focusing on relatively small consumer bases.”, says Lu Ann Williams, Global Insights Direc- tor at Innova Market Insights.
“The ever-evolving food and be- verage industry has seen a signifi- cant consumer push for transparency throughout the supply chain, immu- nity-boosting products and the use of
technology. 2021 is a huge year for op- portunities and innovation that meet these needs. Based on our latest In- nova Consumer Survey 2020 and data- base findings, our Top Trends for 2021 reveal the latest need-to-know insights to enable brands to grow, innovate and lead in the food and beverage indus- try.”, says Williams.
The new trends for 2021 as per Innova Consumer Survey 2020 are:
1. Transparency Triumphs
Six in ten global consumers are in-
terested in learning more about where foods come from. Transparency do- minates consumer demand in 2021. Increasing transparency to meet evol- ving ethical, environmental and clean label consumer demands is key.
2. Plant-Forward
As plant-based trends reach global phenomenon status, the “plant-ba- sed” definition is ever-evolving. The survey indicated that the top four reasons for considering plant-based alternatives were health, diet variety, sustainability and taste.
3. Tailored to Fit
Personalized nutrition is in the spot-
light as consumers look for food and beverage options that fit their unique lifestyles. The survey showed that 64% of global consumers have found more ways to tailor their life and products to their individual style, beliefs and needs.
4. New Omnichannel Eating
The survey found 46% of consumers be-
lieve restaurant-branded products are a convenient way to attain the restaurant experience and flavors at home. Along with restaurant delivery growing, con- sumers can now directly access many specialty products that were previously only accessible via foodservice.
5. In Tune with Immune
According to the survey, six out of
ten global consumers are increasin- gly looking for food and beverage products that support their immune health, with one in three saying that concerns about immune health incre- ased in 2020 over 2019. Immunity- boosting ingredients will play a signi- ficant role in the coming year, while research and interest in the role of the microbiome and personalized nutri- tion as ways to strengthen immunity will accelerate.
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