Page 89 - AMEFT Journal 2021-2

products at Anuga Frozen Food. The frozen food segment is one of the key innovation drivers both for the retail trade and the out-of-home market.
Numerous international suppliers will be presenting the complete international spectrum of products, fields of ap- plication and services at the coming Anuga. The demand is unabatedly high. According to sources, the participants at the trade fair include 11er Nahrungsmittel, Agrarfrost, Alfa Athanasios, ArabatzisMichail, Ardo, Aviko, Crop’s, Erlenba- cher, G7, Greenyard Frozen, Neuhauser, Pfalzgraf, Ronca- din, Surgital, Viciunai and the Virto Group. The most impor- tant group participations include Belgium, France, Greece, Italy, the Netherlands, Serbia, Spain, Thailand, Turkey and Russia.
The offer ranges from fish and meat, to frozen bread and bakery products, through to fruit and vegetables as well as ready-made meals in different portions and sizes.
Anuga Frozen Food 2021 is once again being supported by the German Frozen Food Institute, dti, which has been
Greece Stand, ANUGA
the exclusive partner of the trade fair since 2013. dti will provide important information, data and facts on the fro- zen food market at the trade fair and via its digital coun- terpart, Anuga @home. As every year, the highlight will be the TIEFKÜHL-STAR-NIGHT, which will take place in the Kri- stallsaal at the fair grounds of Koelnmesse on 11th October 2021.
EVENTS
( Source: Koelnmesse GmbH)
Digital offers: Anuga and THAIFEX-Anuga Asia
Both this year's Anuga (9th to 13th October) and the newly sche- duled THAIFEX-Anuga Asia (29th September to 3rd October) are very well-positioned so far. Whereas the world's largest trade fair for food and beverages is currently recording a high number of bookings, compa- rable with the previous event, more than 70% of the previous exhibitors have already registered for Asia's most important F&B trade fair. Both trade fairs are planned in a hybrid format. Accordingly, the usual phy- sical trade fair will be additionally enhanced by digital services. In ad- dition to participating at the phy- sical event, which makes a strong market penetration and a personal exchange, which is particularly im- portant in the international context, possible, as well as the temporal proximity, it is precisely these addi- tional digital offers that lend the two trade fairs connecting factors and numerous synergies, which in turn offer the exhibitors an attractive par- ticipation package.
"One of the positive outcomes of the pandemic is that we have cre- ated new, digital solutions at top speed, which provide our customers with the best possible offer to suit
their specific interests. Not only that the exhibitors can physically take part in the one event and virtually in the other, the visitors also bene- fit from two powerful event plat- forms, which enable them to make use of the contents of both ANUGA and THAIFEX-Anuga Asia," explained Anne Schumacher, Vice President Food and Food Technology, Koeln- messe GmbH.
In this way, Thai exporters can already take off with the THAIFEX Virtual Trade Show (VTS) in May in the scope of "Hybrid+", the new, expanded format of the THAIFEX- Anuga Asia - a 365-day initiative of the Department of International Tra- de Promotion (DITP). Beyond this, Asia's most important F&B trade fair is planning to introduce a series of further digital initiatives for all parti- cipants by the new exhibition dates, including online matchmaking and webinar sessions.
The new, digital offer "Anuga @ home" will also attract additional re- ach in terms of the exhibitors and visitors of both trade fairs. Anuga cu- stomers, as well as people interested in THAIFEX - Anuga Asia, will thus be able to make use of further digital services and virtual programme items
( Source: Koelnmesse GmbH)
Anne Schumacher, Vice President, Trade Fair Management
such as panel discussions, digital exhi- bitor showrooms, networking and live streams. In addition, the contents of THAIFEX-Anuga Asia can also be made accessible to the Anuga participants via Anuga @home as a co-sharing platform. In this way, with its global focus Anuga above all offers access to a wide range of markets throug- hout the world, whereas in the case of THAIFEX-Anuga Asia the focus lies on the Asiatic market. What's more, the interlinking of the digital offers creates further matchmaking and networking options, which particularly generates new points of contact and further business potential for international buyers.
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