Page 51 - Ameft Journal 2021-III

German-Danish tie-up to produce new high-fiber fruit powders The renowned German natural di- etary fibre specialist Taiyo, and the Danish fruit powder specialist Asiros have teamed up to develop and market a new high-fiber fruit powder range called BerryShield Premium Conventional and BerryShield Organic. The products are aimed at companies in the nutraceuticals sector and the food & beverage industry in the EMEA region. According to Mintel’s Global Food and Drink Trend Reports 2021, innova- tive food and beverage formulations that offer health benefits, as well as support mental and emotional well- being, are among the current mega trends. But in order to meet high con- sumer expectations, a product must contain top-quality, natural ingredi- ents - such as dietary fibers - and have proven efficacy. “Taiyo and Asiros are pursuing simi- lar goals by bringing products to mar- ket that are technologically convinc- ing, and can offer added health value. In the collaboration, we combine our comprehensive know-how in natural plant-based premium ingredients,” said Dr Stefan Siebrecht, Managing Di- rector of Taiyo GmbH. Taiyo’s new range is based on its 100 per cent natural, ISO-certified dietary fiber Sunfiber® derived from partially hydrolyzed guar gum (PHGG) and is completely water-soluble, and non- viscous. Furthermore, the positive in- fluence of PHGG on digestion and low- ering the glycemic index, along with its compatibility with a low FODMAP diet, is clinically proven. Asiros Nordic A/S is a certified producer (FSSC22000, organic, kosher) of organic and also conventional products from natural raw fruits and plant-based ingredi- ents. To guarantee consistently high quality, the harvest comes exclusively from Danish and European contract farming. Asiros creates the innovative blends that combine the benefits of water-soluble, non-viscous fiber with the natural effects of individual fruits, in different quality grades. “We are very excited about our cooperation New premium blends of the German-Danish cooperation are marketed under the BerryShield brand and contain all-natural prebiotic Sunfiber® with Taiyo GmbH and the creation of innovative prebiotic juice powders made with Sunfiber®,” announced Carsten, Aalund COO/Commercial Di- rector of Asiros Nordic A/S. The first high-in-fiber BerryShield Premium Conventional and BerryShield Organic products, which will be launched in the market this summer, come from the lesser-known berry varieties Tart- cherry, Elderberry and Lingonberry. INGREDIENTS www.ameft.com AMEFT 3 2021 51 BerryShield Premium Fruit Powder (Image Copyright: Asiros Nordic)