Page 76 - Ameft Journal 2021-III
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TECHNOLOGY & SUSTAINABILITY   Challenges transformed to opportunities: Sidel’s water line for Iraq’s Durrat AI Khaleej Aleading provider of equipment and services solutions for packaging beverage, food, home and personal care products in PET, can, glass and other materials, Sidel installs a com- plete water line for Durrat AI Khaleej in Iraq. As one of the leading bottled water producers in Iraq, Durrat Al Khaleej aims to provide the best experience to consumers. Sidel’s packaging solutions successfully fulfilled its goal by deliver- ing a complete water line with a light- weighted and simultaneously stable PET bottle design, weighing only 10.5 grams for the 500 ml bottle format, at a time of very high travel restrictions in Iraq. Durrat Al Khaleej, established in 2007, has become familiar to consumers as a symbol of good-quality water in Iraq. The company is adapting advanced production technology not only to adhere to national and international regulations and standards, but also to stay at the forefront of innovation and sustainability. Ensuring the 76 AMEFT 3 2021 highest levels of quality and safety throughout the supply chain, from raw materials to the point of consumption, Durrat Al Khaleej has a laboratory that systematically checks the water produced to ensure it meets stringent standards to achieve its ambition for progress and development in Iraq. Lightweight and stable PET bottle design and cost-effective line solution To optimize bottle design as well as line performance, Durrat Al Khaleej chose Sidel for its expertise in pack- aging solutions. The collaboration between Sidel and the customer was crucial to develop a new PET bottle design and to manage the installation and commissioning of the equipment, as the site for the line was a Greenfield project. After the meeting in Dubai, Sidel’s packaging experts met the cus- tomer’s expectations by proposing the lightweight solution, while also incorporating the original premium look. The lightweight PET bottle in the 500 ml bottle format, weighing only 10.5 grams, has high stability and has proved to be very successful on the market. In light of its sustainability and low total cost of ownership (TCO), Sidel’s complete water line has be- come the perfect solution, with a speed of 24,000 bottles per hour (bph) for 500 ml. It has not only helped the customer save water on bottle cleaning, but also no air con- veyer is needed. Great service that exceeds expectations “Sidel provided extra support well beyond the scope of delivering the equipment to Europe, by choosing trusted shipping companies and rec- ommending approved experts for in- stallation and commissioning of the line in Iraq. The entire logistic flow was thus well planned and smoothly implemented,” comments Ibraheem- Ghudaib, CEO at Durrat Al Khaleej. The installation and commissioning was very successful, achieving 98.1% line efficiency during the customer accep- tance validation (CAV). (Source: Sidel) 

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