Page 94 - Ameft Journal 2021-III

EVENTS Visit Anuga at Cologne or at home Anuga, the leading global trade fair for the food and beverage industry, will be held as hybrid edition this year. Visitors and participants can join on-site at Cologne in Germany from 9th to 13th October 2021 or at digital format the convenience of one’s home anywhere in the world from 11th to 13th October 2021. The prospects for this year‘s Anuga are very promising. Exhibitors from 94 countries, Corona-conform fully-booked fair grounds and the commitment of top international buyers to visit Anuga in Cologne. The leading trade fair is thus underlining its outstanding interna- tional significance as the leading global business platform and driving force for a successful post-Corona era. Further- more, Anuga 2021 is treading new paths and will be staged as a hybrid format for the first time. Namely, the physical trade fair will be additionally enhanced by the digital element Anuga@home. A current visitor survey on Anuga car- ried out among over 4,000 top buyers worldwide shows that 88% of the survey respondents are planning to visit Anuga in October, 54% of whom intend to ex- clusively participate physically, whereas 34% are going to engage in a mixture between a personal and digital partici- pation. Over 80% of the buyers stated that they are looking forward to finally being able to visit physical trade fairs like Anuga again and 73% are totally con- vinced that visiting physical trade fairs is necessary in the food and beverage section and that they are irreplace- able. Correspondingly, 85% stated that their product procurement was dependent on trade fairs. 87% of the survey respondents are thus also not considering reducing their number of trade fair visits. Only 6% are not plan- ning to physically visit trade fairs in 2021. International industry players also em- phasized the importance Anuga has for the food and beverage industry in the scope of the trade fair campaign “Meet „ Completely guided and guarded To ensure they are optimally prepared for Anuga 2021, the visitors will receive extensive information on the themes arrival, hotel reservations, hygiene and safety at the fairgrounds, booking tick- ets and access in the run-up to the trade fair. The organizer, Koelnmesse will strictly limit access to all events in the trade fair autumn of 2021- from the buildup over the days of the trade fair, through to the dismantling- down to persons who are fully-vaccinated or have recovered from the virus no longer than six months ago and those who have a current, negative test. This “3G„ principle, the observance of which will be strictly monitored, ap- plies for all exhibitors, visitors and all further persons involved. Details on the on-site process will be announced in due time before Anuga. Furthermore the #B-SAFE4business concept developed by Koelnmesse in close coordination with the authorities is continuously reviewed and adapted to the current legal situation and ap- plicable regulations. Here, digital tech- nologies play an important role in the observance of the Corona protection measures at Anuga 2021. These include for instance personalized, digital tick- ets or the contactless access controls, through to body scanners in the en- trance areas. (Source: Anuga) our Visitor . Anuga 2021 is treading new paths and will be staged as a hybrid format for the first time. Namely, the physical trade fair will be additionally enhanced by the digital element Anuga@home (Source: Anuga) 94 AMEFT 3 2021 www.ameft.com