Page 98 - Ameft Journal 2021-III
P. 98

  TUTTOFOOD and HOSTMilano 2021 will be held at Fiera Milano from 22nd to 26th October.  E E V V E E N NT TS S TUTTOFOOD & HOSTMilano: Active business tools to support businesses and ride the recovery Era of recovery is here. Food & Bever- age, Ho.Re.Ca., and Out-of-Home are coming together to build a more solid re- covery. It was confirmed by the data of the latest Food Industry Monitor carried out by the University of Gastronomic Sciences of Pollenzo, in collaboration with Ceresio Investors. The date shows that food and food equipment together is poised to re- cord a growth of about 6% in both 2021 and 2022. Positive signals are also com- ing from the exports, which are expect- ed to increase by a yearly average of 3% over the two-year period. Time to seize the growth opportunities This is also testified by the growth rates estimated for Fiera Milano by Ex- port Planning: for a valuable product such as oil, in the first quarter of 2021 Italian exports have recorded a double- digit increase (+10.1%) compared to the same period in 2019, while fruits and vegetables and sweets registered a growth of 7.2% and 6% respectively. These complementary data confirm the 98 AMEFT 3 2021 trend according to which consumers are alternating attention to healthy and nat- ural with concessions to comfort food. Thanks to the strong recovery of the Ho.Re.Ca. segment, the coffee sector will experience a significant growth, with the equipment supported by new investments: according to Export Plan- ning, Italian exports of the Coffee/Coffee Machines/Vending Machines sector will grow by 4.4% per year from now to 2024. The first fundamental driver of growth will be sustainability: it’s not just a matter of numbers, but also of new trends that are going to impose themselves in a post-pan- demic that won’t be a return to normality but a new paradigm. One venue, many events In this scenario, TUTTOFOOD and HOSTMilano will join forces and present themselves united and compact at the appointment with the recovery, on the same date and location: at Fiera Milano from 22nd to 26th October 2021. With a current overall parterre of about 1,800 exhibitors from more than 40 coun- tries, TUTTOFOOD and HOSTMilano will bring together under the concept of “total supply chain” - from semi-fin- ished products to processing and equip- ment, through purchasing occasions in large-scale retail trade and out-of-home consumption styles - and within an un- paralleled panorama of synergistic value chains, some of the qualities explored in deep from a vertical point of view, precisely at the time of the year where the impulse towards a new growth will be more intense, coinciding with an increase in GDP that for Italy even the most cautious analysts estimate to be over 5%. (Source: Fiera Milano) 

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