Page 26 - AMEFT Journal 2021-4

FOCUS: CONFECTIONERY & SNACKS
Berry Superfos’ packaging: Loaded with benefits
Achange of format for family-size packs of ice cream wafers from standard printed carton boxes to plastic buckets from Berry Superfos is delivering a number of important benefits for leading Romanian ice cream manufacturer TOPGEL. These include better shelf stand-out, en- hanced logistics, and the opportu- nity for consumers to repurpose the packs.
TOPGEL has selected the Berry Su- perfos SuperCube® pail in two sizes, 10.8 litres and 5.5 litres, and the round SuperHelio pail in 5.5 litres. The Super- Cube® incorporates tamper evidence and an easy to open peel-off lid while, the SuperHelio pail features a special grid at the rim. During transportation of full pails, the grid ensures extra sta- bility as it allows for increased friction between the pails.
“We appreciate the attractive, top-
quality family size buckets from Berry Superfos; they look great and convey our brand image in the best possible way,” commented Olaru Viorel, Gen- eral Manager of TOPGEL. “Their space efficient shape means that we can be more flexible in our production plan- ning and we also have advantages in respect of our logistics.”
Both packs are decorated with In- Mould Labelling and come with comfort- able plastic handles. The look, shape and size make the product stand out on shelf, while offering optimal protec- tion of the delicate wafers.
In addition, an important sustain- ability benefit is that the buckets’ durable construction means they can be retained and repurposed by con- sumers.
“The quality of the buckets makes them ideal for long-term repurpos- ing at home,” confirmed Olaru Viorel.
“We appreciate this and have made it a selling point in the promotion of our wafers. It presents an added val- ue to the end user and contributes to sustainable consumption.”
The new packaging project for wa- fers enhances the existing collabo- ration between TOPGEL and Berry Superfos, which is already supplying TOPGEL with plastic packaging solu- tions for a range of small ice cream desserts.
“The adoption of the SuperCube® and SuperHelio pails shows how our packs can deliver vital brand promo- tion and product protection benefits, while helping companies to meet their sustainability objectives, which today is an essential element of any packaging solution,” said Beno Šilec of Berry Superfos. “This is funda- mental to our Impact 2025 sustain- ability strategy.”, he added.
26 AMEFT 4 2021
www.ameft.com
(Source: Berry Superfos)