Page 43 - AMEFT Journal 2021-4

INGREDIENTS
Symrise helps to overcome the main consumption barrier for plant-based
protein products. Taking a global ap- proach that covers all key product categories, Symrise guides deep consumer and market understanding of naturalness, good-for- you products and a sustainable diet.
(Source: Symrise)
Symrise: Ideal partner for plant-based protein products
Symrise has bundled and reinforced its taste solutions for plant protein products. This makes the company the ideal partner for manufacturers want- ing to offer consumers the full variety of taste in their plant-based offer- ing. The company is addressing the changing attitudes towards meat and traditional dairy products with this. Factors including health motivations, the growing popularity of flexitar- ian diets, and a desire to benefit the environment by feeding the world’s population responsibly are driving this trend.
Plant-based products are no longer niche, with various international con- sumer groups embracing them for healthier and, more sustainable alter- natives to traditional meat and dairy products. Accordingly, sales of plant- based meat alternatives are soaring, especially in Asia, the U.S. and Europe, with more and more investment in companies (especially start-ups) that offer protein alternatives/variants, re- flected by a growing number of large companies trying to obtain a share of this fast-growing market.
In this context, Symrise helps food www.ameft.com
and beverage manufacturers meet emerging consumer demands regard- ing plant-based protein products by constantly analyzing consumer sen- timent and market changes. These insights guide Symrise’s creation of integrated solutions for alternative protein products. In particular, Sym- rise provides authentic taste solutions for products tasting like meat as well as vegetarian culinary and dairy alter- natives. The latter want to offer a true alternative to meat with their own ap- pealing taste or dairy consumer expe- riences.
Symrise’s culinary toolbox features a three-fold approach by
1. Masking undesirable protein off-
notes: The company’s proprietary Proti-scan technology helps to identify the specific off-notes to then optimally balance these.
2. Enrichment: Adding richness, juici- ness and taste complexity through the use of specific taste blocks.
3. Typification: Impart a specific meaty or vegetable taste profile.
Applying these proprietary tools and taste ingredients, Symrise helps customers overcome one of the main
barriers to consumer adoption, of- ten rooted in unfavorable taste which they might experience otherwise. Also, Symrise helps manufacturers to add depth and appeal to plant-based alter- natives and products that deliver what consumers are looking for – unique and authentic taste experiences.
“Clearly, products that embrace al- ternative proteins depend for their success on great taste and integrated solutions. Symrise’s integrated solu- tions masking the unwanted off-notes of proteins and fibers while providing superior juiciness and richness and, of course, great tastes that are more than a match for traditional products”, says Marieke Hamschmidt, Junior Global Marketing Manager – Flavor & Nutri- tion Division Symrise.
By combining the best of nature with the best of science – proprietary tech- nologies developed over more than 140 years – Symrise brings deep-root- ed technical acumen to understanding and optimizing plant protein bases. Furthermore, customers benefit from Symrise’s unique backward integra- tion, enabling transparent sourcing of raw materials of superior quality.
AMEFT 4 2021 43