Page 77 - Ameft Journal 2021/1

INGEDIENTS
MARKET
Peru conquers Asian markets
With annual growth close to 5%, Peru is one of the Latin Ameri- can countries with the biggest interna- tional reach. Food exports represent its second biggest source of foreign currency, and its main export markets at the moment are North America and the European Union. In the last few years, however, trade with Asia in the fruit and vegetable sector has grown apace, with the result that exports of Peruvian foods are predicted to incre- ase exponentially in the near future.
Being the consultant from the Hong Kong and South-East Asia office, Erick Aponte, Trade Commissioner at PROM- PERÚ for Hong Kong and South-East Asia said, “Asian markets have become a very big priority for us. Since 2005, our exports to Asia have grown expo- nentially, and this trend is forecast to continue in 2020. For this reason, we have been negotiating access to these markets for the following fresh produ- ce for the 2020-2021 period: cranber- ries (India and Malaysia), citrus fruits (India and Vietnam), pomegranates (China, Malaysia, South Korea and Tai- wan), Hass avocados (Philippines and Malaysia) and grapes (Japan).”
Asia currently accounts for 9% of Pe- ruvian food exports worldwide. China is the biggest Asian market for Peruvian
Peru has positioned itself among the top ten fruit and vegetable exporters worldwide. Interestingly, the main foods imported by Asia in recent
years are grapes, cranberries, mangoes, mandarins and avocados, among others.
foods, accounting for 30% of all exports to this region, followed by Hong Kong (20%), South Korea (14%), Japan (12%) and Indonesia (8%). To a lesser extent, but growing strongly, are exports to the markets of Thailand, Malaysia, Taiwan, Saudi Arabia, UAE, Vietnam, etc.
The commercial strategy of the PROMPERÚ trade office in Hong Kong is geared towards increasing the de- mand for Peruvian foods, to which end it is currently negotiating the opening of new markets through strategic part- nerships, signing new export protocols,
and implementing tactical promotio- nal campaigns aimed at both the retail chain and the end consumer.
Peru: The World’s Superfood Larder
Peru’s tremendous biodiversity and hugely varied geography, which inclu- des the Pacific coast, mountain ranges and jungles, allow the country to supp- ly a wide range of top-quality fresh pro- duce all year round. Peru is the world’s leading exporter of asparagus, quinoa and maca; second in cranberries, avo- cados and mandarins; and third in ta- ble grapes.
Today, Peru is ranked among the world’s top ten fruit and vegetable ex- porters. The plan is that by 2023 the Latin American nation will have se- cured its place among the top five in this global ranking, according to Ricar- do Polis, the former president of AGAP and current regional director for South America at Fall Creek Farm & Nursery, Inc.
Since 2017, the country’s agricultu- ral production has been sold under the ‘Super Foods Peru’ label, which corro- borates the high nutrient content of Peruvian foods. Apart from fruit and vegetables, Andean grains such as qui- noa, native roots such as maca, and various fisheries products are now pro- tected by this distinctive quality mark.
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