Page 3 - AMEFT Journal 2021-2

EDITORIAL
VOLUME 37 ISSUE 2 / 2021
ASIA and Middle East FOOD TRADE
is published four times per annum by
Pan Media Matrix
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Ali Afsal (publisher@ameft.com)
Editor:
Sunitha Kolangatt (editor@ameft.com)
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ASIA and Middle East FOOD TRADE is read by leading food and beverage industry professionals in: Afghanistan, Algeria, Bahrain, Bangladesh, Bhutan, Brunei, Cambodia, China, Cyprus, Egypt, India, Indonesia, Iraq, Iran, Japan, Jordan, Korea, Kuwait, Laos, Lebanon, Libya, Malaysia, Morocco, Myanmar, Nepal, Oman, Pakistan, Philippines, Qatar, Saudi Arabia, Singapore, Sri Lanka, Syria, Taiwan, Thailand, Tunisia, Turkey, UAE, Vietnam, Yemen.
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The publisher and authors declare that they have compiled this document carefully and to the best of their knowledge. However, no warranty or representation is made to the accuracy or completeness of the information contained in this document. The publisher and authors assume no liability whatsover for any damage resulting from the use of this document or its contents.
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Dear Reader,
Ali Afsal, Publisher & Editorial Director
There is a disruption in the food segment. The way we ‘eat’ is changing. In the near future, our current conventions about food would probably be obsolete and even branded ‘uncivilized’ by the Gen Alpha and those beyond. Slaughterhouses may become the thing of past. While reading this digital issue of AMEFT, these signs of change could be observed. The years we are stepping in are in the formative days of a new era.
An era, where people are concerned more about the planet and health than other factors. They ask for traceability of not only the food they buy, but also the materials and the process that go in to the manufacturing, production, transporta- tion and other aspects of the cycle. Surveys conducted by various market research agencies and giant food companies reveal that people are eagerly looking for appealing food options from the planet-friendly, vegan, flexitarian, and halal food segments. Thought leaders in the food industries are giving ideas and choices for guilt-free eating and healthy and nutritious food selections.
Yet another interesting reflection in this issue is the flow of money from east to west. European food giants are striking gold in the Arab markets. Be it apples, cheese, or food processing machineries, all are been warmly welcomed by the Asian market. Read the pages ahead to get further exciting market news that justifies these reflections.
The current issue also gives an insight into the major events to be held in the coming days like Bakery China in April (Shanghai), Propak Asia in June (Bangkok), Fi Global Connect in April, June and September (virtual), Tuttofood & HOST (Milan), Anufood India (Mumbai), Thaifex-Anuga Asia (Thailand) and SIAL Middle East (Abu Dhabi), all in the third quarter of 2021.
Last but not the least, one major cause for all these changes is the omnipres- ent pandemic. It is paving way to a more devout food culture. The quest continues as industry experts are seeking ways to strike chord with multiple demands like ‘evolved taste’, ‘high nutritional values’, and finally the novel call for ‘food that’s grown not born’.
Hope the content in this edition gives you a true insight into the transforming food world. Happy reading!
Ali Afsal
(Log on to www.ameft.com to subscribe your digital copy of the magazine. We will be delighted to have you as our valued subscriber. Our bi-monthly newsletter launched last year has also been widely received for which you may register for free.)
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