Page 96 - AMEFT Journal 2021-2

Bakery China 2021
27th to 30th April
Shanghai New International Exhibition Center
EVENTS
Embrace the Future: Bakery China 2021
The 23rd edition of Bakery China organized by China Association of Bakery & Confectionery Industry and Bakery China Exhibitions will
be held on April 27-30 at Shanghai New International Exhibition Cen- ter.
The event covers the whole show
center with 17 halls amounting to 220,000sqm. Bakery China is always the rendezvous for business and mar- ket research.
(Source: Bakery China)
(Source: Bakery China)
Over 50 brands have submitted for Bakery China Innova- tion 2021 now. Which will be awarded is a secret now. Let’s wait for the unveiling.
Industrial innovations and customer insights are mutual- ly reinforced. Bakery China Star 2021 is started specially to vote for the IT Product during April 27th to 30th.
Besides the 2 awards various events are held onsite joi- ning hands with online platforms like T-mall, investment companies like IDG, KOLs, etc. Topics are led by investment, shop management, bakery +, start-up, modern supplying chain, packaging design, IP, etc. Industrial Data and Reports will be released during the show.
(Source: Bakery China)
13 Segmentations: Bakery China serves the whole value chain of bakery and confectionery industry, as the profes- sional trade show platform. It is sorted by exhibits into 13 segmentations.
(Source: Bakery China)
Recovery of China’s macro economy and in- dustries: China as the second-largest economy globally is in rapid recovery within covid-19. In 2020 China’s whole economy surprisingly ac- complished 2.3% year-on-year growth. Rapid recovery brought market potential and oppor- tunities to all industries including bakery and confectionery industry, of which key players achieved growths and some even surpassed the total revenue of 2019.
It is estimated that China’s bakery and con- fectionery market will bring benefits to not only local but also worldwide companies and indivi- duals approved along the history Bakery China.
Digital Marketing: Over 1 million big data relate to Bake- ry China reaching 100 million views via Wechat, SMS, livestream, linkedin, mini-program, QQ Live, TikTok, We- chat, E-News, etc. In 2020 over 73 livestreams were broad- casted and over 2.5 million views amounted.
96 AMEFT 2 2021
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