Page 46 - Ameft Journal 2021-III

I I N NG GR R E E D DI I E EN N T T S S Firmenich’s new FirgoodTM collection of pure, 100% natural extracts, is obtained by a revolutionary and sustainable proprietary extraction technology. FirgoodTM range to take on the world of taste The world‘s largest privately-owned taste company, Firmenich launched the FirgoodTM collection, a brand new range of pure, 100% natural extracts obtained by a revolutionary, sustain- able proprietary extraction technol- ogy. This patented process, pioneered by Firmenich, enables the processing of biomass never previously used in the industry for natural ingredients. Part of the Naturals TogetherTM plat- form, FirgoodTM extracts complement Firmenich’s extraordinary palette of natural perfumery and taste ingredi- ents with unique new naturals. “This advanced and highly sustain- able technology is a revolution for natural ingredients in our industry. It opens new creative territories, unex- plored until now. The development of this brand-new industrial facility in our Naturals Center of Excellence in Grasse reinforces our continued leadership in naturals,” said Gilbert Ghostine, CEO Firmenich. The FirgoodTM technology uses only the water that is an inherent part of 46 AMEFT 3 2021 the biomass cells. Once warmed up by electromagnetic vibration, the water carries the odorant components, to yield the final pure extract. More environmentally friendly than any other extraction method, this technology is the culmination of ad- vances in sustainable extraction. Sol- vent-free, dry biomasses only require water humidification, while low en- ergy consumption is an added benefit of the process. In addition, the waste produced is clean and can easily be upcycled, reinforcing the sustainable value of this pure extraction. Adding to this, Boet Brinkgreve, President, Ingredients said, “We have successfully scaled-up from lab and pilot plant to two industrial lines, of- fering production capacity that ranges from hundreds of kilograms to several tons of primary extracts. Today, a pear FirgoodTM, a ginger FirgoodTM and a green bell pepper FirgoodTM are part of the Firmenich creative Perfumery pal- ette, and in the coming months we will introduce 10 additional ingredients followed by a rich pipeline of future launches for both Perfumery and Taste applications.” These revolutionary three additions to Firmenich’s creative palette are per- fectly designed to create new natural signature answering our customers’ expectations for the highest standards of differentiation and sustainability in the natural ingredients field. Firmenich builds its leadership in Naturals on three pillars: sustainable procurement standards, collections of certified ingredients with strong involvement at source, as well as in- novation. The FirgoodTM technology supports the Group’s ambitions for an accelerated renewable carbon transi- tion. Firmenich is a founding member of Grasse Expertise since 2017, the hall- mark of excellence aiming to preserve the unique expertise of the Grasse re- gion of France at every stage of perfum- ery and flavor production, from flower cultivation and ingredient extraction, to scientific research and supply. (Source: Firmenich) www.ameft.com