Page 56 - Ameft Journal 2021-III

PROCESSING & PACKAGING ACMA’s Ecoshell: Invoke innovation and convenience at one’s fingertips ACMA launches ‘Ecoshell’, an innova- tive and sustainable paper-based packaging, created for the confectionery industry but applicable to any compat- ible product. Ecoshell is a solution that allows to avoid the use of plastic. It is consistent with the new vision of the company, aimed at improving the sus- tainability of packaging which is possible because of the constant research on ma- terials and their management in the dif- ferent phases of the packaging process. Innovation and convenience at your fingertips ACMA, a Coesia company, continues to invest in products that meet the needs for sustainability and function- ality typical of out-of-home consump- tion. Alongside the most common shapes, such as Flip Top and Zip Top, ACMA is now able to create a new box called “Ecoshell”. Developed in part- nership with Coesia Packaging Innova- tion Center, Ecoshell is a package char- acterized by an innovative design that allows to enjoy a convenient dosage function with great ease of use, with- out giving up on aesthetics. The new technology developed by ACMA gen- erates shapes that are not commonly feasible, guaranteeing uniqueness in appearance and great flexibility, thus allowing the customers to achieve an extensive degree of customization. Ecoshell is in fact scalable in size and proportions and flexible to different commercial purposes, depending on the type of product to be packaged. Ecoshell, beyond the sweet zone Ecoshell has been developed with pilot applications in the confectionery industry, a sector that has always been attentive to both shape and function- ality of packaging. Moreover, Ecoshell is mainly intended for developed and mature markets, such as Europe and North America. The targets are con- sumers who are attentive to sustain- ability and aesthetics of the product, who prefer packaging that is green and functional on the one hand and captivating and original on the other. Ecoshell is perfectly suitable for the packaging of food products such as chewing-gums, dried fruit or candies. At the same time, it can be effectively used for items such as supplements and personal care products. The pack- age is also designed to facilitate sin- gle dosage. As proof of its flexibility, Ecoshell can potentially be adopted for the packaging of products such as cot- ton buds or stick snacks. Sensitivity to Sustainability by the Boston Consulting Group and Trivium Packaging, over 70% of US consumers are willing to spend more on a product in order to have a sustain- able package. Therefore, sustainability is the real fulcrum around which the whole Ecoshell project revolves – it is in fact a paper-based package, capable of replacing plastic solutions which are commonly used, resulting in a re- duced environmental impact. This is in line with the wishes of consumers in markets particularly sensitive to sustainability such as the US and Eu- rope. In fact, paper, if produced ac- cording to sustainable methods, rep- resents an easily recyclable source capable of providing adequate me- chanical performances. Ecoshell has intrinsic sturdiness, which makes it suitable for containing a significant quantity of products. Furthermore, being born from a single flat blank, it turns out to be lighter and less bulky with respect to traditional plastic so- lutions, thus allowing more efficient logistics, reducing transport and storage costs. All these features make Ecoshell one of the leading solutions in ACMA portfolio, which today more than ever can offer comprehensive pack- aging solutions to the consumer goods market. (Source: ACMA) According to a report published (Source: ACMA) 56 AMEFT 3 2021 www.ameftft.com