Page 87 - Ameft Journal 2021-III

MARKET & NEWS MARKET & NEWS tna strengthens North African operations Global food processing and packaging solutions pro- vider, tna solutions, appoints Magdy El Dessouky as General Manager for North Africa. With over 21 years’ experience in customer service and business develop- ment, El Dessouky assumes the responsibility for on-the- ground customer services and technical support for Al- geria, Libya, Morocco and Tunisia. This latest move forms part of a wider initiative to bolster tna’s ongoing com- mitment to support its customers across the Middle East and North Africa (MENA) territories. Since first joining tna in 2016 as General Manager for Australia, El Dessouky has held various key positions across Europe, the Middle East, the US, Africa and Aus- tralia, developing valuable experience along the way. In his new role, he will assist customers based in North Af- rica – helping them to optimize their packaging and pro- cessing solutions with the latest innovations tna has to offer. Commenting on the appointment, Mukul Shukla, Gen- eral Manager-MENA at tna said, “Magdy’s appointment will lend further support to tna’s efforts to support the food manufacturing sector across the region. North Afri- ca has shown great potential in embracing new technolo- gies and is now ripe to establish more innovative enter- prises. tna’s expansion here is just one example of how our strong trade and investment ties continue to grow, creating even more opportunities for our customers now – and in the future.” Alf Taylor, Managing Director and CEO at tna said, “With a proven track record in technical sales and engi- neering, Magdy’s extensive global experience and pas- sion for results make him the perfect candidate to offer our customers the best in high-performance, flexible and simple solutions. The food manufacturing industry is an integral part of the North African economy and Magdy’s appointment will lend further support to our initiatives to bolster growth and long-lasting success for our cus- tomers in the region.” tna’s venture to expand its foothold in the North African market comes at a time when the re- gion’s food industry is growing with both increasing demand in domestic markets and rising opportunities for export. Magdy El Dessouky, tna solutions General Manager for North Africa www.ameft.com AMEFT 3 2021 87 AMEFT 3 2021 87