Page 88 - Ameft Journal 2021-III
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MARKET & NEWS   HOFEX 2021 rescheduled to Sept 2021 Asia’s leading food & hospitality tradeshow for last 34 years, HO- FEX has been taking the industry on numerous extraordinary journeys of culinary delicacies from all over the world, bringing the most comprehen- sive selection of food & drinks, hospi- tality equipment & supplies products to Asia. This year, due to the continued travel restrictions brought upon by COVID-19, HOFEX which was originally scheduled from 12th to 14th May 2021, will be re-scheduled to 7th to 9th Sep- tember 2021 at the Hong Kong Con- vention and Exhibition Centre (HKCEC). ProWine Hong Kong, the international trade fair for wines and spirits, will continue to be held as part of HOFEX on the new date. The global sourcing activities have been disrupted hugely. Travel restric- tions and quarantine measures in 88 AMEFT 3 2021 many countries are affecting many overseas F&B professionals from at- tending the scheduled events. The postponement of the event to Sep- tember buys more time for the indus- try to recover and ensure a more dy- namic and cosmopolitan event. HOFEX aims to keep the industry connected by introducing the first digital event HOFEXConnect. HOFEX Connect offers one-stop online busi- ness matchmaking services, lining up global suppliers with buyers to create high-value, engaging, and cost-effec- tive business opportunities. The first round of business matchmaking will take place in March. HOFEX is a highly recognized pro- fessional trade platform that has in- troduced numerous food & drinks, hospitality equipment and supplies to Asia since its inception. Entering the 19th edition, HOFEX will continue to strive for excellence, serving up new products, trends and innovations to reconnect businesses and restart the challenging market. In addition, the upcoming HOFEX will be co-located with Natural & Organic Asia and Retail Asia Confer- ence & Expo, bringing a wide array of healthy food & beverage and hospital- ity technologies to the table. Adding these shows under HOFEX’s roof will strongly expand each sector in depth, fulfilling the needs of the ever-chang- ing F&B and hospitality industry. HOFEX will strictly follow the advice and guidelines from local authorities on precautionary measures to mini- mize the risk of infection in the com- munity, and to protect the health and safety of exhibitors, visitors and em- ployees. (Source: pixabay) 

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