Page 118 - AMEFT Journal 2021-4
P. 118

TECHNOLOGY & SUSTAINABILITY
Krones: Champion of digital transformation
 Many companies in Germany have for years now lived through a time of upheaval, affecting both struc- tures and processes that have evolved over decades: digital transformation. This change often poses major chal- lenges because existing business mod- els and working methods are put to the test – within a very short time frame at that, since digitalization is taking giant strides. So companies may quickly be left behind.
For the first time, the strategy and management consultants Infront Consulting, together with the CAPI- TAL business magazine, have exam- ined a total of 127 large enterprises from eight sectors in a study, check- ing how far the firms have come in terms of digital transformation. Eval- uation of the most successful com- panies was based on questionnaires and depth interviews, and contained subject areas like organisation, cul- ture, staff, innovation, data and cus- tomer experience.
Krones AG came second in the ‘Mechanical Engineering’ catego- ry and is thus ranked among the champions of digital transforma- tion. Digitalization is one of the top priorities at Krones and has for years been a constituent part of its corporate strategy.
More than 300 software engineers and IT specialists are working on dig- ital innovations, with their number currently being increased. The com- pany is looking for new specialists es- pecially in this field. In organizational and strategic terms, digitalization falls in the remit of Markus Tischer, Member of the Executive Board re- sponsible for International Opera- tions and Services.
“What’s involved in digitalization is no longer just the development of individual solutions, such as Apps. Scrutinising its effects on and po- tentials for our business model also forms part of the transformation process here at Krones,” explains Markus Tischer and he says “Digital
118 AMEFT 4 2021
(Source: Krones AG)
 Krones AG is ranked among the champions of digital transformation in Germany.
 A study undertaken by CAPITAL and Infront Consulting has analysed digital transformation in Germany’s largest companies. Krones AG is ranked among the champions of digital transformation.
solutions are instrumental in provid- ing even more purposeful customer support along the entire lifecycles of our machines and lines. That makes them a crucial element of our core business.”
To keep pace with this change, Kro- nes has also pooled digital develop- ments in its own Ecosystem – The Krones.world portal will in future of- fer customers central access to Kro- nes’ digital solutions. Furthermore as part of the transformation process, digital services have been located at the parent group, close to our core business.
“We are, of course, delighted to see that our strategy and the action we’ve taken has now been rewarded by this ranking. It is another proof that we are on the right track,” says Tischer.
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