Page 57 - AMEFT Journal 2021-4

Middle East, India & Africa, Kerry, takes a deep dive into functional food items like Vitamin D-fortified orange juice or yoghurt drinks containing probiotics which are becoming popular as con- sumers care more about what they’re putting into their bodies.
Food service and packaging: As the marketplace picks up, this session by Kaunain Shahidi, Packaging Lead, Ala- marai provides an in-depth analysis of market conditions, packaging innova- tions, sustainability efforts to acceler- ate advancements in tech.
Growth of meat alternatives: Plant- based products are increasingly all the rage, taking over supermarket shelves and freezers around the globe. Not only for vegans, general omnivores now make up a large portion of po- tential customers driving growth in the market. Sharad P. Barlingay, Head, Food Technology, Research and Devel- opment talks about the data, the stats and consumer needs.
Wringing savings in your operations with 4IR: With producers striving to maximize both food product quality and production rates, food process- ing efficiency continues to be critical to drive profitability. The session by Athar Siddiqui, EVP Digital Industries, Siemens brings together top views on digital transformation and its far reach- ing future in the food industry.
Championing food quality and elimi- nating weak links in the chain: The food processing and handling (FP&H) sector provides the systems, machinery, and equipment that help the food industry feed a global population approaching 9 billion people by 2050. It is the behind- the-scenes enabler that quietly and efficiently moves food from field to factory and onto the plate. The session by Athanasios Moschos, Quality, Secu- rity & Safety Director, Confiserie Leoni- das, France; and Dr. Hassan Bayrakdar, Managing Director, RAQAM Consultan- cy welcome quality, security and safety experts to look at how one can further step up quality of food products while understanding ethics and safety.
When things get tough. Innovators get going. And so do investors: Food manufacturing companies have tra-
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(Source: DWTC)
ditionally yielded higher total returns to shareholders than many other in- dustry sectors. Experts will talk about innovation in digital transformations, how they are optimizing value for their customers. The session by Wissam Menkara, Regional Head of Food Ser- vice – MEA, General Mills will highlight what the value chain needs to do to attract more business and how innova- tion will determine the way world will do business tomorrow.
One venue. Four events.
Gulfood Manufacturing, the mega event for the production and packag- ing industry will share its venue with three other events namely yummex Middle East, Private Label & Licensing; and The Specialty Food Festival.
Yum, yum... it’s time for yummex ME
Besides Gulfood Manufacturing, there is yummex Middle East - the region’s most established sourcing
platform for the sweets and snacks in- dustries, live in-person happening on 7th, 8th and 9th of November 2021, to boost the businesses. Entering its 14th edition, yummex Middle East is back for business and is modelled af- ter the world’s leading trade fair for sweets and snacks – ISM. Top platform for producers and manufacturers of the sweets, confectionery and snacks industry, yummex ME offers a great venue to present their products and innovations to the Who-is-Who of the MENA region. The event is the number one sourcing platform for sweets and snacks with The Saudi Ice Cream Fac- tory, Al Sultan Sweets, Wawel, Roshen, Trolli, Millano, Felfoldi, Prestige among many more leading manufacturers in country pavilions - Turkey, Morocco, Germany, Jordan, Iran, Netherlands, Spain, Brazil, Poland & Latvia.
Mega label and licensing solutions for manufacturers
Held alongside the Gulfood Manu- facturing is Private Label & Licensing Middle East which facilitates the fast- est growing retail segment and accel- erates many new business ventures.
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