Page 64 - AMEFT Journal 2021-4

EVENTS
The retail fair, EuroShop returns in February 2023
EuroShop 2020 in Düsseldorf was a great success, even though it was already under the influence of the Co- vid-19 pandemic and took place im- mediately before the first lockdown. 94,339 visitors from 142 countries came to the Rhine to find out about all facets, innovations and trends of the global retail world from 2,287 exhibi- tors from 56 nations. This confirmed once again: In retail, no one can get past EuroShop.
“The pandemic has presented retail- ers worldwide with completely new challenges. These vary greatly de- pending on the sector, but there is a need for action almost everywhere”, says Elke Moebius, Project Director at Messe Düsseldorf. “In our discus- sions with industry representatives, we sense that the need to be able to exchange ideas in person again on an international level is enormous. People are looking for inspiration, innovation and communication. EuroShop comes at exactly the right time and has never been more important than now”, ex- plains Moebius.
Preparations for the next EuroShop, from 26th February to 2nd March 2023 in Düsseldorf, have already begun. The acquisition phase has just begun. The Energy Management Dimension will celebrate its premiere, which un- til now has formed one dimension to- gether with Refrigeration. Energy man- agement in the retail sector involves so many different aspects that this spin- off has become necessary.
Supporting programme and specials at EuroShop - a firework of ideas
In addition to the extensive range of products and services offered by its exhibitors, the quality and scope of its unique complementary programme is one of EuroShop’s USPs. At the heart of the programme are the eight Eu- roShop Stages with top-class lectures and discussion forums on the latest developments and best-practice exam-
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(Source: EuroShop)
94,339 visitors from 142 countries came to the Rhine to find out about all facets, innovations and trends of the global retail world from 2,287 exhibitors from 56 nations.
ples. In addition, numerous specials in the individual dimensions present cre- ative ideas, exciting visions and innova- tive trends.
Digital Extensions and EuroShop 365
Part of the recipe for success of Eu-
roShop in Düsseldorf is that it always evolves with the market and changing conditions. Thus, the physical event on site will be extended by additional digital offers, the “Digital Extensions”, including, for example, livestreams.
EuroCIS 365 stands for the compre- hensive offer available to the EuroShop community to connect digitally. “Nowa- days, the trade fair is becoming a medi- um, so for us it is only logical to comple- ment our offer with digital services. The direct conversation and the live experi- ence in the exhibition halls are essential and take centre stage, but it is just as im- portant to use digital formats with their diverse possibilities, also beyond the live event,” explains Moebius. While the community can exploit the enormous potential of industry connections via Eu- roShop’s social media channels and al- ways receive the latest information from the international retail scene through the EuroShop Newsletter and EuroShop. mag, the industry-specific web talks of “Retail Salsa” serve both interactive ex- change and efficient lead generation- all 365 days a year.
Exhibitors can register online at the direct link: www.euroshop. de/application
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