Page 66 - AMEFT Journal 2021-4

E
E
(Source: Image by Free-Photos from Pixabay
V
V
V
E
E
N
NT
TS
S
66 AMEFT 4 2021
www.ameft.com
Let’s meet up with Innova Market Insights team
Vitafoods Europe is back, now com- bining the benefits of the tradi- tional in-person exhibition with the added flexibility of a virtual show. In- nova Market Insights was participating as an official Knowledge Partner of the event which reunited the nutraceutical industry. Once again Vitafoods Europe provided the opportunity to connect and network, share knowledge, create business opportunities and gain valu- able insight into the latest trends and innovations.
Innova exclusively featured in the Market & Trends section, highlighting the most recent industry innovations and emerging health trends that are driving the food and beverage indus- try and impacting product develop- ment. Attendees also enjoyed a free analyst session with an Innova expert.
In addition, Nicole Jansen, Team Manager Insights & Innovation at In- nova, highlighted the latest develop- ments in functional nutrition. As the quest for health moves beyond tradi- tional functions, consumers seek prod- ucts to help relieve stress, increase en- ergy, improve mood, boost immunity and promote a healthy digestive tract. Jansen explained the rising interest in holistic nutrition and the use of active ingredients as a vehicle for supple- mentation in food and beverages.