Page 68 - AMEFT Journal 2021-4

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Fruit Attraction, where the world’s fruits & vegetables meet
Fruit Attraction 2021, which, orga- nized by IFEMA MADRID and FE- PEX, held from 5th to 7th October, pre- sented a full programme of technical conferences that made the Fair the main knowledge hub for the fruit and vegetable sector, with sessions with a wide variety of content, and presti- gious participants and speakers.
The Fruit Forum spaces, provided the framework for congresses, pre- sentations, round tables and confer- ences of enormous interest to the sector. Prominent among some of the major congresses that were held in- cluded Biofruit Congress, that focused its fourth edition on the demand for more sustainable produce. The main European purchasing centres and in- ternational institutions including the European Commission shared their analyses and strategies to respond to growing global demand for fresh or- ganic and sustainable lines.
Organized by IFEMA MADRID and Alimarket, the Fresh Food Logistics
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Summit took place which addressed a transversal and 360 degree vision of the cold market. Similarly, the fair hosted the session ‘The strategic value of the agri-food sector: before and after the pandemic’, organized by the Alliance for Sustainable Agri- culture (ALAS) and the Business Asso- ciation for Plant Protection (AEPLA). It also hosted Biotech Attraction, a new stimulus for agrobio innovation: the future of vegetable production, or- ganized by Biovegen, which analysed disruptive projects and companies in agrobio innovation, and R&D financing opportunities. And, finally, AGRO 4.0 Opportunities: Next Generation EU for a smart sector, organized by Organiza BIA3-Grant Thorton.
Added to these, are other confer- ences such as What a sustainable products sector could be like - Chal- lenges and solutions for 2030, orga- nized by Shaffe-Southern Hemisphere Assoc. Fresh Fruit, and prominent within agrarian policy is, Fruitnext- the
new Pac and the leftovers of the fruit and vegetable sector.
Sustainability is a constant factor in the technological innovation of the dif- ferent packaging solutions currently on the market, which is also conditioned by the European Union’s regulatory roadmap. For this reason, the follow- ing round tables will analyse various innovative packaging proposals aimed at fruits, greens and vegetables. Inno- vating towards greater sustainability in the packaging of fruits, greens and vegetables, organized by PACKNET - a Spanish Technological Platform for Packaging and Packing; and The chal- lenge of sustainability in the fruit and vegetable sector: how to integrate economic, social and environmental returns, organized by the Complutense University of Madrid.
Fruit Attraction once again makes the Foro Innova available to exhibitors, the show also featured host talks, presenta- tions and technical seminars related to exhibitors’ latest innovations in products
(Source: Image by Dominik & Frederike Schneider from Pixabay)
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