Page 69 - AMEFT Journal 2021-4

and solutions for the fruit and vegetable sector. Foro Innova is an initiative pro- moted by the event to give greater vis- ibility and recognition to participating companies’ R+D+i efforts.
On the other hand, the magazine Mercados announced its 11th Co- necta a la Distribución Awards, to once again recognize the work and effort made by supermarket chains and their suppliers to promote the consumption of fruit and vegetables by offering products of the highest quality, which are locally produced, safe and sustainable.
Digitalization for handling veggies and fruits
One of the innovations at this year’s Fruit Attraction was the launch of Fruit Tech, an area allocated to innovation and technologies that support digitisa- tion in the fruit and vegetable sector.
The new Fruit Tech had a virtual set, augmented reality spaces, broadcast streaming, robotics, and more.
Fruit Attraction, in collaboration with Casual Robots Pro, a company that specializes in service robotics, had several robots representing POMONA, Fruit Attraction’s digital assistant. Ca- sual Robots participated as an IFEMA MADRID partner at Fruit Attraction with its “MindCobots” system, a software capable of unifying cus- tomer services at the fair by coor- dinating different tools (terminals, accesses, advertising, information, registration, home automation, sig- nage), using AI and collaborative robot swarms.
The fair also had an exciting Aug- mented Reality space where trade visitors were able to experience the supermarket of the future with virtual reality goggles that simulates a selec-
EVENTS
tion of products. These gave additional information about product origin, nu- tritional characteristics, recipe tips, and so on.
A walk through the aisles of Fruit Attraction and some key moments of the fair were also watched through virtual reality glasses and broadcast live on the LIVEConnect platform.
At the same time, the virtual Fruit Tech set hosted some fascinating in- terviews with trade professionals that were broadcasted on LIVEConnect. And to round off the Fruit Attraction 2021 experience, there was an op- portunity to relax and have fun at Fruit Dance, an interactive stage where visi- tors danced along to different chore- ographies with animated fruits and shared the experience on social me- dia with the entire fruit and vegetable community.
(Source: Fruit Attraction)
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