Page 67 - AMEFT Journal 2021-4

The world’s leading trade fair for the food and beverage industry, Anuga Halal Market 2021 presented a fabulous diversity of halal foods and beverages and provides a targeted for- mat for the halal market. Organized by Koelnmesse, an international leader in organising trade fairs in the food and beverage segment, the event was held from 9th to 13th October 2021 at Koeln Messe, Cologne.
Halal-certified foods, which are foods that may be consumed under Islamic dietary law, have been gain- ing traction in the food industry for some time now. More and more ha- lal products are entering the conven- tional food retail market – including in Europe. Staged in the form of shop shelves at the point of sale, the Anuga Halal Market covered the entire halal sector: ranging from meat and dairy products, chilled and fresh foods, cold drinks and hot beverages, fine foods, health foods and organic produce to bread and bakery produce, sweets and snacks, frozen foods as well as a full range of technologies for start-ups and the retail sector.
The special event gave conventional (Source: Image by unicorn_owner from Pixabay)
food retailers the opportunity to gain an overview of the range of halal prod- ucts. At the same time, the format was also aimed at international buy- ers, who see this as a lucrative market niche.
For exhibitors of halal products, the Anuga Halal Market provides the ideal setting that allows them to present their ranges to the international trade audience in a high-profile format. The Anuga Halal Market focuses on show- casing culinary delicacies from across the world in the form of an excellent range of halal products.
The halal market is facing both challenges and new opportunities: Promoting transparency and industri- alization for halal products, something which is long overdue, requires a certi- fication system that takes into account the needs for assurance and quality of the more than five million Muslims in Germany and more than 50 million Muslims across Europe. Demand for halal convenience food in particular is rising in the Middle Eastern markets while demand for halal-certified food products is growing in the West. This has led to strong growth in halal foods
overall. Halal-certified food launches witnessed average annual growth of +17.7% globally.
Asia, the continent with the largest share of the world’s Muslim popula- tion, also recorded the highest share of halal food launches in 2019 at 68.1%. Africa and the Middle East also represent important regional markets for halal foods. This growing market potential offers a host of new oppor- tunities, which were reflected in the Anuga Halal Market.
Anuga Halal Market focused on showcasing culinary delicacies from across the world in the form of an excellent range of halal products.
EVENTS
Diversity of halal F&B floods at Anuga
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AMEFT 4 2021 67