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BEVERAGES
Belgian market flooded in a new milky wave
Innovative Belgian start-up Tiptoh has partnered with SIG and Olympia Dairy to bring a new range of pea pro- tein beverages to the Belgian market. Tiptoh is the latest food and beverage start-up to benefit from SIGCUBATOR, SIG’s accelerator program for new businesses who just need the right spark to ignite the next novel food or drink idea.
SIG’s SIGCUBATOR program identi- fied the innovative power of Tiptoh’s new product proposal. Beverages with pea protein are ground-breaking in the Belgian market and is all set to shake up the plant-based drink sector in the region, which is largely dominated by soy and almond drinks.
SIG’s existing customer Olympia Dairy, the first dairy company in Bel- gium to choose packaging and filling technology from SIG, was also keen to get involved in bringing Tiptoh’s new product idea to market. This manufac- turing opportunity helps to develop Olympia’s knowledge of the highly at- tractive plant-based beverage sector as it enters the market with Tiptoh pea protein beverages.
The SIGCUBATOR program supports Tiptoh with knowledge and connec- tions in the food and beverage indus- try. As most start-up businesses cannot invest in costly production facilities, Tiptoh is working closely with the ex- pert teams at SIG and Olympia Dairy who take the start-up on a consumer- centric journey through the most cru- cial period for their innovation, from testing prototypes through to a final product and package concept that’s ready for consumers.
Turning ideas into commercial reality
Anna Rabanus, Global Category Manager and Project Lead of the SIG- CUBATOR program at SIG, said “For SIG, working together with forward thinking food and beverage start-ups is key to driving industry innovation and value creation. Tiptoh’s idea im- mediately grabbed our attention for the SIGCUBATOR program – a true in-
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(Source: SIG)
Innovative Belgian start-up Tiptoh has partnered with SIG and Olympia Dairy to bring a new range of pea protein beverages to the Belgian market. Tiptoh is the latest food and beverage start-up to benefit from SIGCUBATOR, SIG’s accelerator program for new businesses who just need the right spark to ignite the next novel food or drink idea.
novation for the Belgian plant-based market.”
Sonia Voicu, Marketing Manager Benelux at SIG, adds “Together with our customer Olympia Dairy, we are turning Tiptoh’s pea protein beverage innovation into a commercial reality, with all three companies benefiting from this strong partnership.”
As a co-manufacturer, Olympia Dairy fills three pea-protein beverages from Tiptoh: Original, Chocolate, Unsweet on SIG’s CFA 812 filling machine, which provides high flexibility without com- promising on speed or output. The new drinks are packaged in SIG’s styl- ish square base combiblocMidi 1,000 ml carton packs with SIGNATURE FULL BARRIER packaging material, where the polymers used to laminate the pa- perboard are linked to forest-based re- newable materials via a certified mass balance system.
Kris Huygh, CEO at Olympia Dairy, says “We’re excited to be involved with SIG in helping to launch Tiptoh’s in- novative pea protein beverage range. Together with Tiptoh, we are enter- ing the Belgian plant-based beverage market for the very first time and this experience gives us invaluable insight
and knowledge into this fast-growing sector, which we are keen to develop in the future.”
A Game Changer
Louis Curtil, Co-founder of Tiptoh said “The opportunities that the SIG- CUBATOR program present have been a game changer for us. We knew our idea would innovate and excite the Belgian plant-based drinks market, but we needed the expertise of SIG and Olympia Dairy to be able to turn our product into a commercial reality. SIGCUBATOR has introduced Olym- pia Dairy as a manufacturing partner and supported us at every step of the processing, packaging and filling pro- cess. With Tiptoh, we want to make our customers walk on their tiptoes to lower their footprint to a humble toe print and SIG’s sustainable packaging solution perfectly complements our product range and beliefs.”
This innovative partnership lever- ages the potential of SIG’s Product In- novation and Differentiation platform – a drive to deliver innovative product and packaging solutions that enable businesses to satisfy the ever-changing needs of consumers.
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