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Indian snack-giant Haldiram’s goes for SIG machines
SIG, a leading systems and solutions provider for aseptic carton packag- ing, has been chosen by Haldiram’s to expand its business offerings by lever- aging SIG’s pioneering filling machines for aseptic carton packs. With head- quarters in Nagpur, Maharastra, Haldi- ram’s has - for the first time - invested in its own manufacturing set up for fill- ing products into aseptic carton packs and SIG is supplying them with a high- speed CFA 1224 filling machine for combiblocXSlim carton packs from SIG. SIG’s filling technology offers excellent flexibility with multiple volume offer- ings, making it an ideal choice for Hal- diram’s. Furthermore, SIG’s high-speed filling machine, able to fill 24,000 car- ton packs per hour, provides sufficient capacity for Haldiram’s to expand and grow over the next few years.
Commenting on the partnership, Sushil Agarwal, Director at Haldiram’s said, “SIG offered us state-of-the-art technology with full flexibility of nine
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volume sizes on one filling machine, all at high speed. This gives us a lot of op- tions to pack a variety of products in a huge number of different packaging formats and sizes. And even more, the elegant, slim carton packs are very at- tractive and stand out on the shelf.”
Starting from co-packaging its prod- ucts through contract manufacturers, Haldiram’s now aims to launch an even wider range of ethnic dairy and non- dairy products, leveraging on its exist- ing retail network and distribution ca- pabilities.
Neeraj Agarwal, Marketing Director at Haldiram’s, commented, “Our brand Haldiram’s is a household name, asso- ciated with great quality and fantastic products. With SIG, we know that we will be able to extend this in a big way into the ethnic beverages category. We will be able to introduce beverag- es that consumers really enjoy, in the right sized packaging that suits differ- ent consumption occasions.”
The product offerings will include butter milk under the name Matka- Jhatka, sold in 200 ml combiblocXSlim carton packs, along with Aam Panna, Jal Jeera, a variety of Lassi products. Many more innovations are now in the pipeline.
Vandana Tandan, Country Manager for SIG India, commented, “We are re- ally excited about working with Haldi- ram’s. Their ambition to create differ- entiated products has perfect synergy with SIG’s filling system, which allows maximum flexibility. We believe that with Haldiram’s, we will introduce some really innovative products and grow together in this exciting category of ethnic beverages.”
Haldiram’s is also setting up a range of widespread franchise networks in several Indian cities to offer everything from sweets and confectionaries to namkeens, juices, and more. The flex- ibility that SIG offers, along with the ability of its machines to fill products
(Source: SIG)
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