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FOCUS: BAKERY
Symrise Bakery Lab in Colworth (UK)
Bakery lab from Symrise
Headquartered in Holzminden, Ger- many with a € 3.5 billion sale (year 2020), Symrise recently opened an in- novation lab at Colworth Science Park, UK. The on-site resources allow the local application specialists to decode the market, create taste solutions that meet current consumer trends and to deliver application products that meet customer expectations.
The site features a fully functional flavor lab as well as space for exchange and co-creation. This leads to an im- proved speed and agility to respond to fast paced consumer market demands. In addition, local regulatory knowledge and support will help ensure current and future market compliancy.
The facility offers application labs for bakery, beverage and dairy as well as a flavor development lab. They cover a space of approximately 140 m2. In addition to the lab the loca- tion hosts office space and a co-cre- ation space. With the facility at the Colworth Science Park site, Symrise
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Symrise’s lab is mainly aimed at local development to support UK manufacturers and producers.
supports future dairy and beverage developments as well as UK bakery manufacturers.
Having an additional Symrise repre- sentation in this important location, the British food industry will enable the company to closely work with local partners and serve as an accelerator for food and beverage projects.
“Our state-of-the art labs and offices will make our Colworth site the perfect location to strengthen our collabora- tion with the British food and beverage industry, championing a new mindset and way of working”, says Frank Ho- eving, Managing Director at Symrise
UK Ltd Business Unit Savory. “It will strengthen our local development to support UK food and beverage manu- facturers and producers. Also, it will enable speed and agility to align with fast pace consumer market demands”, he added.
For Symrise, this new location rep- resents a key example of its commit- ment to partnerships with suppliers, customers, academia, and research institutions to positively impact the future of food, drive profitable growth and develop the company’s and its partners’ competitive advantage. It represents integrated ways of working in an ecosystem involving several part- ners. Next to the direct proximity to Unilever’s Global Refreshment team, Symrise’s Colworth site will be wel- coming several further partners both from the Colworth Science park and afar. With numerous external strategic partnerships already in place, Symrise places high value on this approach and actively pursues its expansion.
(Source: Symrise)
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