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EVENTS
Sigep 2022: The Italian dessert-and-coffee expo is back
With the participation of trade operators, associations and brands from Europe, Eastern Europe, America, South America, CIS countries and Asia, and 1,000 exhibiting brands, Sigep the Dolce World Expo (43rd edi- tion), the world’s leading dolce food- service expo, organized by IEG - Italian Exhibition Group, is back.
“Sigep,” says Corrado Peraboni, CEO of IEG, “is scheduled to take place, in physical form, from 22nd to 26th Janu- ary in Italy, at Rimini Expo Centre and will be the Italian World Ambassador of dolce, tracing, through talk shows, presentations and demonstrations, the evolutionary path of a sector that, in recent years, has faced unprecedented challenges.”
“My agenda”, the digital business matching extension between interna- tional operators and exhibitors in the gelato, pastry, chocolate, coffee and bakery sectors, is already active to pre- schedule business meetings now and favornetworking with operators from
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the more distant markets”, said Loren- zo Cagnoni, President of IEG.
In Vision Plaza, a beacon for the sector’s macro-trends, experts and opinion leaders from the international scene will take turns to present vi- sions on the future of the Dolce busi- ness. The Gelato Arena will host “Sigep Gelato d’Oro”, the Italian selection rounds of gelato and pastry chefs who, in 2023, will compete in the 1st edition of the Gelato European Cup and, in 2024, again in Rimini, in the 10th Gelato World Cup.
In the Coffee Arena, competitions for baristas and coffee professionals to decree the Italian champions who, for the Barista, Brewers Cup and Cup Tasters categories, will go to the WCC world championship in Melbourne, while the Cup Tasters category will hold its world final in Warsaw.
Lastly, the Bakery Arena will host demos and talks organized by the Richemont Club with international guests and special training sessions
for young people. Intense research and incoming activities aimed at in- ternational buyers have been carried out with the valuable contribution of the Ministry for Foreign Affairs and International Cooperation and ITA-Italian Trade Agency, in order to ensure maximum participation of qualified operators in Europe, 60% of whom from Europe, Russia and the CIS countries and the remaining 40% from Eastern Europe, as well as a large number of buyers from coun- tries in America, South America, the Gulf, Africa and Asia.
The participation of authoritative foreign trade sector associations has been confirmed, especially from Eu- rope and America. Sigep’s regional ad- visors have also developed significant direct scouting activities on the most strategic markets.
For those who do not want to miss the Sigep event but are unable to trav- el, Digital Agenda will be active from 26th to 28th January, 2022.
(Source: Pixabay)
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