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EVENTS
European Pizza & Pasta Show: Exploring out-of-home markets for Italian delights
Following the acquisition of Europe- an Pizza & Pasta Show by Bellavita Expo Ltd, the eighth edition of Bellavita Expo London, the largest trade show dedicated to Mediterranean Food & Beverage in the United Kingdom, joins the leading European event dedicated to pizza, pasta, and bakery, sharing the prestigious Olympia National Hall exhibition centre, located in the West Kensington district of London, on 22nd and 23rd June 2022.
Working in conjunction with its busi- ness partners Veronafiera - Vinitaly and Fiera di Parma - Cibus, Bellavita Expo is the leading B2B trade show is dedicated to the promotion of Italian food and beverage products organiz- ing every year ten events organized in London, Hamburg, Warsaw, Parma, To- ronto, Chicago, Mexico City, Bangkok, Riga and Amsterdam.
Organized with the support of the business partners Vinitaly and Cibus,
and in association with PAPA - The Pizza, Pasta & Italian Food Association, the two events will complement each other to create the largest trade show dedicated to food, drinks, and special- ised equipment, representing a unique opportunity for the HoReCa and retail sectors of the UK and Europe. In addi- tion to producers of pasta, pizza, flour, ovens, pizza equipment, wine, condi- ments, cured meats, cheeses and food technologies, the fair will also expand its sectors to increase the presence of plant-based food and beverages and will launch License To Bake - Artisan Bakery and Food-Tech Show.
Confirmed the presence of the Ibéri- ca Expo Spanish pavilion, as well as the European Pizza Championship and the highly anticipated activities that will involve the Academy stages through a programme of cooking shows, wine tastings and debates led by Michelin- starred chefs, top sommeliers, and key market players.
“This is an important and strategic acquisition”, states Aldo Mazzocco, CEO of Bellavita Expo Ltd. As he con- tinues to say “It consolidates our lead- ership in the out-of-home market. In accordance with the management of Fiere di Parma and Veronafiere and having analysed the matter thoroughly with the stakeholders of the Foodser- vice sector in Europe, we have final- ised an industrial plan for the relaunch of the industry. Over the next three years, EPPS aims to become the larg- est fair in Europe for the Foodservice sector”.
(Source: Pixabay)
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