Page 35 - Ameft Journal 2021/1

INGEDIENTS EVENTS Call for Smart Label - Host Innovation Award
A display at Host Milano 2019
Recognition by Host - Fiera Milano and POLI.design dedicated to the most innovative products and compa- nies in the HO.RE.CA. and retail pre- sent at Host Milano 2021 is back.
Host Milano 2021 is all to have the theme HO.RE.CA., which is playing a leading role in the new marketing and consumption strategies. The most advanced solutions for the global world of ho.re.ca go on stage in the spirit of innovation, technology and design, at the smart label, Host Inno- vation Award.
Now in its fifth edition, the com- petition is aimed at all companies registered in Host Milano 2021, the world's leading event in the hotel sector, which will present the latest news in terms of equipment, raw ma- terials, gears and semi-finished pro- ducts from Friday 22 to Tuesday 26 October 2021.
Host Milano is in fact an unmissa- ble biennial event to discover what a successful venue can do: from raw materials to semi-finished products, from machinery to equipment, from
furnishings to the table. Thanks to the ability to grasp future trends, the com- panies that have won the Smart Label, Host Innovation Award have been able to highlight and confirm the extreme vitality of a sector capable of continual- ly renewing itself, constantly improving and customizing its offer.
The mutual collaboration between Host, Fiera Milano and POLI.design ma- kes it possible to verify in the field the opportunities for the expansion of the market, stimulating the development of innovative projects capable of re- sponding to the needs of a constantly evolving sector, encouraging a real ex- change of know-how and trying to in- duce all companies at an international level to create ever-changing contexts.
It is precisely this union between the academic world and the labor market that makes Smart Label, Host Innovati- on Award the flagship for all companies that apply in the HO.RE.CA.
How to participate and conduct
Until April 30, 2021, companies regi- stered at Host Milano 2021 will be able
to submit the application for their own product or project under construction, according to the methods indicated on the website www.polidesign.net, through a special digital template (no others will be accepted application forms). Each company may submit only one application to participate. The complete regulation is available on the websites, www.host.fieramilano.it and www.polidesign.net.
Commission and evaluation criteria
The Commission will evaluate the candidate products / services / projects on the basis of the following funda- mental elements: the efficiency of the product or service functions, the ef- fectiveness of the performance of the product or the usability of the service, the innovativeness of the methods of use and technologies, and the benefits for users.
Deadline for submitting applications: April 30, 2021. To participate visit www.polidesign.net
(Source: Host Fiera Milano)
www.amefftt.com AMEFT 1 2021 35