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EINVGERNETDSIENTS
BioFach 2021, purely digital
Trade fair activity in general from the previous edition of BIOFACH
Organic is more than a label or cer- tification: organic stands for quali- ty and conviction – for the responsible use of nature’s resources. BIOFACH in the Exhibition Centre Nuremberg is the place where people share their passio- nate interest in organic food; and get to know each other and exchange views.
Celebrated as world´s leading trade fair for organic food, this edition of BIOFACH eSPECIAL has three main fo- cuses: exhibitor presentations, networ- king, and conference.
The pandemic is causing changes and expanding digitalisation in more than just event formats. The event is held alongside trade VIVANESS 2021 which is an international trade fair for natural and organic personal care.
Apart from its impact on health, eco- nomy and society, it has also turned a spotlight on the need for a change in ecological practices and eating habits as well as movements for transformati- on. So the conference at BIOFACH 2021
eSPECIAL will be focusing on a highly topical subject – transformation, and how various social movements can ad- vance it even better together.
The organic transformation has to take place not just out in the fields – it also needs a new way of thinking about eating habits and consumer behaviour.
Last but not least, a constructive, communal structuring of change with the participation of a wide range of allies, a transformation at every level: for the climate, for greater biodiversity, for greater fairness in the supply chain, and for food justice. In 2021, the inter- national organic movement will be dis- cussing exactly these issues at BIOFACH eSPECIAL.
An awakening in the consumer mindset
German transformation researcher and social psychologist Harald Welzer says the pandemic has opened many consumers’ eyes. Consumers are more
aware about things like healthy eating, organic products, products’ origins and how they’re processed, regional goods.
Georg Kaiser, Managing Director of the Bio Company chain in Berlin, says, “At Bio Company we’re experiencing even more demand for regional foods than we already had before. Thanks to sound intuition and predictive ma- nagement, our supply chains are quite secure.”
As though in a magnifying glass, many are suddenly seeing the connec- tions between the pandemic and the exploitation of the planet – the whole system, he says, is disturbed. That has made consumers more aware of the relationship between food and health. Some are even focusing on strengthe- ning their immune systems to protect against the virus – many are turning more to organic foods.
“We’re sensing that clients are being more and more aware in their food shopping, and appreciate the qualities
(Source: BIOFACH; Author: NuernbergMesse / Hans-Martin Issler)
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