Page 40 - Ameft Journal 2021/1

EINVGERNETDSIENTS
Willkommen in Berlin: Fruitful days are here again
(Source: FRUIT LOGISTICA)
ting point to strengthen all our inter- national business relationships, solve matters in face to face meetings and to start new projects. Therefore we look forward to participate at FRUIT LOGI- STICA SPECIAL EDITION 2021."
Other registered exhibitors agree that this 2021 edition is the ideal plat- form for presenting innovations and new products and services: "Even in these challenging times, we remain loyal to our policy of continuous inno- vation. And in 2021 there is no better place to showcase our classic products as well as innovations in the fresh fruit industry, both on site and digitally," says Glenn Sebregts, Division Head Marke- ting at BelOrta. Meanwhile, Jérémie Chabanis, Europe Africa Middle East Value Chain Head at Syngenta Vege- table Seeds agrees by saying, "We are very excited to attend FRUIT LOGISTICA SPECIAL EDITION 2021. FRUIT LOGISTI- CA is indeed the industry platform to meet with the global fresh produce key players and gives us the opportunity to showcase our latest innovations."
Companies can register for a stand here: With the headline “Meet onsite. Connect online” the adapted concept focuses on business meetings and turn-key exhibition packages to maxi- mize exhibitors’ flexibility and business opportunities.
The more compact format of the FRUIT LOGISTICA SPECIAL EDITION, with turn-key exhibitor packages and a spacious hall layout, has the advantage of being COVID-compliant, giving the presenting companies flexibility, and helping them minimise their risks. The terms of cancellation that apply this time also facilitate cost-free cancellati- on up to four weeks before the event begins. The FRUIT LOGISTICA SPECIAL EDITION will be supplemented by new- ly developed content. There will also be a buyer programme, matchmaking and live streams of the event programme.
While the event takes place onsite, the digital elements such as meeting functions and broadcasting of the con- ference programme would be integra-
ted. The exhibitors will be asked to take a turn-key package. There will be three pre-defined stand sizes and packages will include the stand space, stand construction and access to robust in- ternet access; all these put together reduced investment, more time for exhibitors, and an opportunity to meet and reconnect in a very safe business- friendly environment.
Recognising the fact that the new dates might not be convenient for many; the organizer says they feel that hosting the event in spring offers a better opportunity than doing it in winter. It simply makes it more likely that a higher number of buyers from many parts of the world will be able to attend. It also gives three additio- nal months to plan ahead. Plus visitors will be finally able to enjoy Berlin in a warmer season.
FRUIT LOGISTICA has always been a global platform for new ideas, new input and new solutions. 3,300 exhi- bitors and 72,000 trade visitors attend FRUIT LOGISTICA every year to realize their full business potential within the international fresh produce trade – and to write their own success story. It covers every single sector of the fresh produce business and provides a com- plete picture of the latest innovations, products and services at every link in the international supply chain. Best of all, it’s a superb networking hub offering oppor- tunities to meet the key decision-makers in every sector of the industry.
Exhibitors who hadn't yet booked a stand, still can register to participate in the FRUIT LOGISTICA SPECIAL EDITION 2021 which will unfold in Berlin from 18th to 20th May 2021.
"We are excited to be able to invite more exhibitors to take part at the FRUIT LOGISTICA SPECIAL EDITION 2021 in Berlin in May," says Madlen Miserius, Senior Product Manager FRUIT LOGISTICA.
Madlen Miserius, Senior Product Manager says that "Strong de- mand in the international fresh pro- duce industry has shown how great the interest in an on-site event is. The desire to acquire new customers and maintain existing relationships through personal conversation is extremely high. The FRUIT LOGISTICA SPECIAL EDITION will make it possible to make deals on site while also providing di- gital contact opportunities for compa- nies who cannot attend as exhibitors or visitors in 2021.".
400 companies from 40 countries re- presenting all areas of the value chain, from fresh produce to packaging, logi- stics, seeds and fertiliser, to machinery and technology, greenhouse technolo- gy and cultivation devices have already signed up. The registration is still open. The first registration phase until 20 November 2020 was reserved for pre- registered FRUIT LOGISTICA exhibitors, which include renowned companies like KÖLLA, Port International, Rijk Zwa- an, Hamburg Süd and KRONEN.
According to Arno Überbacher, CEO at Evelina, the direct communication and initiation of business deals are the top priorities. He says, "FRUIT LOGISTI- CA has always been an important mee-
4104 AMEFT 14|202119 www.amefftt.com