Page 81 - Ameft Journal 2021/1

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4. Finding Balance: Self Care, Emotional Wellbeing and Nutrition
The difficult circumstances stem- ming from COVID-19 have increased feelings of anxiety and stress as 35% of consumers report being concerned about mental health.
People are looking for new ways to improve their mental wellness during these stressful times, including gran- ting themselves permission to con- sume indulgent, comforting food and beverages. However, they are tempe- ring this desire with weight manage- ment needs and seek a careful ove- rall balance of indulgence and good nutrition.
Food and beverages designed to elevate mood, sustain energy and reduce stress will grow in populari- ty in the months and years to come. ADM also projects new opportunities for comfort foods, snacks and baked goods offering nutrient-rich ingre- dients and functional health benefits.
5. Nutrition, It’s Personal
As COVID-19 increases consumer
Choosing food with more understanding and awareness has become the emerging behavioral shift among customers, observes the ADM Research Team.
awareness of individual health risk factors, demand for products offe- ring tailored, and highly persona- lized health and wellness solutions will take off.
ADM research shows that 49% of consumers feel every individual is unique and requires a customized approach to diet and exercise, and 31%
of consumers are already purchasing more items tailored for health and nutrition. Products that focus on im- proving nutrition, self-care and general wellness will increasingly attract consu- mers’ attention.
6. A Shift in Shopping Values
An increased focus on health is triggering a windfall in consumer health and wellness spending. Forty- eight percent of consumers plan to purchase more items related to health and wellness.
Concurrently, manifesting con- cerns around widespread econo- mic decline have prompted a shift to value-based shopping, including growing demand for basic pantry staples, stimulating trade-downs to private labels and increasing traffic to value retailers.
These behavioral shifts are likely to persist well after the pandemic crisis peaks. ADM has responded by develo- ping tailored solutions aimed at giving brands an edge in an ever-changing marketplace.
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