Page 19 - AMEFT Journal 2021-2

of the letters A to E and a 5-step traffic light color scale. A dark green A desi- gnates products with a good nutriti- onal profile, while a red E is assigned to products that do not contribute as strongly to a healthy diet. The Nutri- Score is calculated from the ener- gy content, as well as the content in terms of beneficial or less beneficial nutrients. Doehler is supporting its customers in optimizing their recipes and achieving a better Nutri-Score.
Multi-Sensory Experiences® – a delight for all the senses
Today’s consumers expect food and beverages to do more than simply
solutions comprising natural flavors, essences, extracts, distillates and infu- sions which transform foods and beve- rages into authentic and unique taste sensations.
The color of a food determines much more than just its appearance. It not only evokes associations, creates expectations and thus influences the purchasing decision – it even has an effect on how the taste is actually per- ceived! Colorful ideas are particularly suitable for implementation in baked goods, which are not just healthy, but also eye-catching. The appearance of food and whether it is a suitable sub- ject for a social media post is of more
BEVERAGES
are becoming increasingly popular on the market, with black burger buns, black pizza or even black cheese found on supermarket shelves. With Black Diamond, Doehler has a natural black color solution based on coloring foods which is ideal for use in confectionery and can be used in clean label appli- cations.
White is also in great demand in food and beverage applications, as it provides confectionery applications, such as hard caramels or chewing gum with a vibrant and glossy appearance. Opacity, created by white coloring in originally transparent products or be- verages, creates a natural and fresh
(Source: Doehler)
taste good. Hear, see, taste, feel and smell – enjoyment with all the sen- ses is the idea here. The taste should be surprising and stand out from the mainstream. Consumers are also pa- ying more attention on the source and naturalness of the ingredients. Herbs, spices, blossoms and roots are key ele- ments in creating exciting and authen- tic taste sensations, such as in herb, water plus or beer-mix beverages.
When it comes to authenticity, infu- sions, such as cold-extracted cocoa or cold-brew herbal teas are becoming ever more popular, as is their combi- nation with fruits. Doehler has a com- prehensive portfolio of natural taste
relevance than ever. Food should not only taste good and be healthy, but also look the part. Red burger buns, green pizza dough or black bread are just a few examples of special visual highlights.
Black is a color often associated with properties such as noble, festive, lu- xurious, courageous, strong, impres- sive or secretive. However, consumers associate these properties less with foods than with colors such as yellow, orange, red or shades of green. Despi- te this, there are certainly fruits and vegetables in this fascinating color, such as black currants, blackberries, black lentils or eggplant. Black foods
appearance. And what is better suited here than pure fruit? Fruit combines naturalness, indulgence and health in perfect harmony. Freeze-dried, or in slices, small pieces, as powders, or whole fruits, they not only provide great enjoyment in the taste depart- ment, but are also visual highlights. Thanks to extremely gentle freeze drying, shape and color of the raw materials are optimally retained.
Honey-based granulates or those based on 100% fruit are used to create a natural character and authentic ta- ste. Granulates with the taste profiles coffee, caramel, yoghurt or cocoa- malt are currently particularly popular.
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