Page 39 - AMEFT Journal 2021-2

MEAT, POULTRY & SEAFOOD
SEARA debuts in fish and seafood segment
Seara is expanding its offering of protein for consumers and has just debuted in the fish and seafood seg- ment. In mid-Lent, the period when traditionally fish and seafood are more prevalent on Brazilian tables, the brand is offering ten new product op- tions that will be available nationwide before the end of the first quarter.
The portfolio consists of: Tilapia Fish Fillets, Salmon Chunks and Salmon Steaks that are ASC-certified, vouching for the sustainability of the production chain and traceability from origin. The range also includes the Paella Kit, Mussels, Squid Rings and four options of Shrimp, one of them breaded.
The range covers a selection of indi- vidually frozen fish and seafood, which allows consumers to use only what they need and keep the rest for later, ensuring the quality while preserving the flavor and nutritional characteri-
Seara, a part
of JBS, introduces a range on the Brazilian market
with a portfolio
of ten products.
JBS is already recognized for having built strong brands
in the food
industry.
stics. In addition, all the SKUs are reco- gnized for their high nutritional value and high level of healthiness.
Sandro Facchini, Fish Business Di- rector of Seara, says that the company chose to enter this sector on account of the growing consumption of this type of protein in Brazil, presenting an opportunity for expanding the brand’s portfolio in the food industry, one of the market’s most innovative and complete portfolios.
“Following the launches, the ob- jective is to establish the company as the leading fish company in Brazil. We will use the company’s entire logistics and sales structure to reach Brazili- an tables with certified products that combine the characteristic attributes of the brand, such as quality, innovati- on, healthiness and sustainability”, he says.
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