Page 40 - AMEFT Journal 2021-2

INGREDIENTS (Source: GNT)
EXBERRY® confectionery
Made from edible fruit, vegeta- bles and plants, coloringfoods can provide an ideal solution for the modern Indian market.
Already in widespread use in many parts of the world, they can deliver shades from across the rainbow for almost any food and beverage appli- cation.
A new FSSAI standard has now set out clear rules on the use of coloring foods in India for the first time, pro- viding legal certainty and paving the way for these plant-based colors to make a major impact in the country’s food and beverage industry.
The standard, published on 29th December 2020, stipulates that co- loring foods must be obtained from
40 AMEFT 2 2021
EXBERRY® beverage
A new FSSAI standardprovides clear rules over the use of coloring foods for the first time
fruits, vegetables, spices and herbs using only water and physical proces- sing methods. Unlike synthetic and ‘natural’ additive colors, they are ne- ver processed with chemicals and are actually considered foods in their own
(Source: GNT)
right – to the extent that they can be consumed safely at any point during the production process.
Based on the straightforward prin- ciple of coloring food with food, they enable manufacturers to create attrac- tive products while maintaining clean and clear labels. They can be descri- bedin a way that is easy for shoppers to understand, such as: 'Concentrate of sweet potato and carrot'. With 78% of Indian consumers saying they con- sider it very or extremely important that they recognise all ingredients when choosing food and groceries1, they are a marketer’s dream.
Coloring foods enable manufactu- rers to clean up their ingredient lists while still achieving vibrant shades,
Coloring foods set to make their mark in India
(Author: Santhosh Thankappan, Sales Director for EXBERRY® Coloring Foods supplier
GNT Middle East)
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