Page 41 - AMEFT Journal 2021-2

INGREDIENTS
but they are not a plug-and-play solution. Knowledge and experience are essential to achieve optimal results, so it is essential to work with a supplier that can provide the support required.
EXBERRY® is the global market leader in coloring foods, having first introduced the concept of coloring food with food to the industry in the 1970s. With more than four de- cades of experience working with plant-based colors, we offer exceptional process-engineering expertise and can guide customers through each step of the commercializa- tion process.
Whether developing a new product or reformulating a recipe, our experts are available to help manufacturers find the solution they need using colors made from our non- GMO fruit, vegetables and plants.
These crops are grown by our vertically integrated sup- ply chain and we have worked with many of our farmers for decades. This approach ensures we always have trace- able and authentic products that meet our rigorous quality standards, as well as providing the stable pricing and year- round availability our customers expect.
With India’s food and beverage businesses expected to comply with the new FSSAI standard by 1st July 2021, there has never been a better time to make the switch to clean- label EXBERRY® Coloring Foods.
1 Food Industry Asia 'Healthier Product Reformulation in India: Detailed Consumer Findings' (2019)
(Source: GNT)
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EXBERRY® ice cream