Page 17 - Ameft Journal 2021-III

FOCUS BEVERAGES Starbucks Doubleshot®, and will continue to develop a strong innovation pipeline. The products will be rolled out across a variety of channels, including online plat- forms. Starbucks RTD coffee products are made with 100% of the finest arabica beans sourced from the world‘s premier coffee regions. The new collaboration builds on a successful three- year partnership through the global coffee alliance, which expanded the reach of Starbucks branded cof- fee and tea products across 79 markets outside Star- bucks retail stores. Since forming the global coffee alliance in 2018, Nestlé and Starbucks have brought to market a wide range of premium products at a fast pace – including whole bean, roast and ground as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary technologies. Nestlé and Starbucks will continue to work together closely to develop new, innovative products and go-to market strategies that will amplify the reach and expand the unique experience of the Starbucks brand globally. (Source: Image by Pexels from Pixabay) FOCUS BEVERAGES www.ameftft.com AMEFT 3 2021 17 AMEFT 3 2021 17