Page 16 - Ameft Journal 2021-III

F FO O C CU U S S B BE E V V E E R R A AG GE Nestlé and Starbucks Corporation announced a new collaboration in July to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select mar- kets across Southeast Asia, Oceania and Latin America. The companies will work to quickly bring these coffee bev- erages to consumers as of 2022. “Our partnership with Starbucks has confirmed Nestlé’s leading position in the global coffee business,” said David Rennie, Head of Nestlé Coffee Brands. The 2020 sales of Starbucks products reached CHF 2.7 billion, a double-digit organic growth compared to 2019. “With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportu- nities in a segment that is developing 16 AMEFT 3 2021 The two companies plan to offer popular Starbucks Ready-to-Drink coffee beverages to reach consumers across the Southeast Asian, Oceanian and Latin American regions rapidly and attracting new and young- er consumers”, added Rennie. “We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and excep- tional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee bever- ages in these markets. Our partner- ship has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers‘ evolving needs”, said Michael Conway, Group President International and Channel Develop- ment, Starbucks. Nestlé and Starbucks will initially fo- cus on the most popular RTD products, such as Starbucks® Frappuccino® and E S S Nestlé and Starbucks to bring Ready-to-Drink coffee beverages (Source: Image by David Mark from Pixabay) www.ameft.com