Page 14 - Ameft Journal 2021-III

• SCA partnership: World Barista Championship, World Brewers Cup and World Cup Tasters Championship on the agenda • In the 2021-2024 forecasts, the Coffee Machine Vending sector will re- cord one of the highest growth rates. • The entire black bean supply chain at one event; added attraction is the simultaneous staging of TUTTOFOOD • In total, there will be more than 800 events in the program FOCUS BEVERAGES SCA World Coffee Championships 2021 HOSTMilano celebrates the restart of the whole industry by hosting the SCA World Coffee Championships 2021. It is the event par excellence in the world of coffee, and this year it will be staged at HOSTMilano, the global equipment hub (at Fiera Milano SpA, from 22nd to 26th October 2021), which, like never before in its 42nd edition, will be the place-to-be not only for the en- tire world of the black bean, but more generally for the entire HoReCa sector. An event where more than 1100 ex- hibitors have already been confirmed (from 40 countries, with an interna- tional participation rate of almost 40%), and which, not by chance, was chosen by the Specialty Coffee Asso- ciation (SCA) to host the top events in the Coffee, Tea, Bar, Coffee Machines, Vending sector, the SCA 2021 World Coffee Championships - World Barista Championship, World Brewers Cup and World Cup Tasters Championship. Coffee: The re-launch starts at HOST- Milano The data says so, and the agreement signed with SCA confirms it. As for the other areas in which the event will be divided (next to Coffee, Tea, Bar, Cof- fee Machines, Vending, which counts for 33% of the total number of exhibi- tors, there will be the top Italian and international companies in the Profes- sional Catering, Bakery, Pizza, Pasta; Ice Cream, Confectionery and Furni- ture, Technology, Tableware sectors), the relaunch of the black gold world will begin at Host 2021. “We are delighted to host the SCA 2021 World Barista Championships, World Brewers Cup and World Cup Tasters Championship this October. This news is further confirmation that this will be a crucial event for the re- launch, the place to be from which the world of hospitality will kick off stron- ger and more vibrant than ever, under the banner of innovation, sustainabil- ity and training. In particular, the SCA championships within SIC, the historic International Coffee Exhibition, which has always been a reference point for Daniel Horbat, Ireland at WCTC Quarter & Semi Finals (Image Credit: Kristaps Selga) 14 AMEFT 3 2021 www.ameft.com