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the coffee industry, round off a unique offer both in terms of the level of the exhibitors and the events represented. The date for everyone is 22nd to 26th of October, in person and in confidence”, said Simona Greco, Global Exhibitions Director at Fiera Milano SpA. “It is a pleasure to announce that the 2021 edition of the World Barista Championship, World Brewers Cup and World Cup Tasters Championship will be hosted at HOSTMilano. I have always thought that taking part in the Fiera Milano event would bring great added value. It will be especially so at a time like this, when our community will finally be able to meet again in per- son,” added Yannis Apostolopoulos, SCA Chief Executive Officer. In particular, according to the Export- Planning data, the first quarter of 2021 has already shown a strong recovery of the out-of-home sector as a whole, both in terms of world trade and ex- ports of Made in Italy. For the period 2021-2024 then, the forecasts based on the latest issue of the International Monetary Fund‘s World Economic Out- look, speak of a return to accelerated development rhythms, where among the most dynamic sectors will be the Coffee Vending Machines sector, with an average annual +7% in the value of world trade in Euros and +7% in terms of Italian exports. From the grain to the cup, all in one event If one of the event‘s historic stars had to be present in the Rho Fiera ex- hibition halls next October, this year the whole world of the black bean will have one more reason to be there. For companies such as Gruppo Cim- bali, Nuova Simonelli, Evoca Group, Blendtec, Marco Beverage System, Hausbrandt, Caffè Borbone, Gruppo IMA, Brambati, Global Coffee Indus- tries, Ahlstrom-Munksjo, or for the most important international trade associations, the simultaneous hold- ing of TUTTOFOOD, the reference hub for the agri-food ecosystem, will make it possible to exploit the synergies be- tween two similar and complementary worlds. All this will put the spotlight on the relaunch of the entire supply chain: According to the Export Planning data, the first quarter of 2021 has already shown a strong recovery of the out-of- home sector as a whole. The forecasts based on the latest issue of the International Monetary Fund‘s World Economic Outlook (2021-2024), speak of a return to ac- celerated development rhythms, where among the most dynamic sec- tors will be the Coffee Vending Machines sector, with an average annual +7% in the value of world trade in Euros and +7% in terms of Italian exports. from the raw material to roasting, from grinders to espresso, Cold Brew and filter machines; from vending to the cup, to the finished product in all its forms, including large-scale dis- tribution. For everyone, it will be an opportunity to take a close look not only at the latest innovations in pro- fessional equipment, but also to spot the trends that are shaping a sector in full evolution, including new con- sumer needs, the spread of contact- less technologies and IoT-related solutions, from payment systems to sustainability. Bar Cafe: All the events to be marked in your diary More than 800 events are on the agenda, including performances and national and international competi- tions that will see the participation of the greatest chefs, professionals from the world of coffee and masters of ice cream, chocolate and pastry. As always, for the major players in the FOCUS BEVERAGES world of professional hospitality, the must-see events during the five days of the event include the great showcase of the SMART Label - Host Innovation Award, the award that has become an international benchmark for every- thing related to innovation, organized by Fiera Milano and HOSTMilano in collaboration with POLI. Design Consortium of Politecnico di Milano with the patronage of ADI - Ital- ian Association for Industrial Design. The spotlight will also be on “Pas- ticceria di Lussonel Mondo“ by Iginio Massari, the concept devised by the Master of Italian and international pastry, which will put one next to the biggest names in the sweet world at a global level. But unique competitions and events, capable of attracting the interest of media and professionals, will also be on the agenda of the Coffee Bar sector. The various events will be organized by ALTOGA, the National Association of Coffee Roasters and Importers and Food Wholesalers, with the 7th Grand Prix of Italian coffee, organized by Aicaf Accademia Italiana Maestri del caffè: the programme includes a S.p.A. challenge between the best aspiring Italian baristas, who will be asked to compete in new prepa- rations closely linked to Italian food and wine. The Second Italian Latte Art Grad- ing Championship aims to find the best milk producers in Italy. The win- ners of this competition will be admit- ted to the second edition of the Wlags Battle (World Latte Art Grading System Battle); the prize will go to the barista with the most precise ‘hand’ in making the patterns required by the competi- tion rules. The Coffee Programme will be closed by Coffee Addition - The itin- erary event and coffee tasting corner, organized by Aicaf Accademia Italiana Maestri del caffè and ALTOGA; an an- nual event among the pavilions of the fair, which this year will make use of the innovative flair of Gianni Cocco, ready to discover new recipes using coffee, chocolate, cocoa, spices and other local ingredients. www.ameft.com AMEFT 3 2021 15