Page 10 - AMEFT Journal 2021-4

F
O
(Source: Nourished)
FO
C
C
U
US
S
:
:C
C
O
O
N
N
F
F
E
E
C
C
T
TI
NEWTRITION X., a hybrid event held alongside Anuga 2021, is an interdisciplinary exchange that took place with visionary people who focus on implementation in practice.
This year’s NEWTRITION X., the Inno- vation Summit which is all about Per- sonalized Nutrition, was held on 12th October 2021. It featured nine speak- ers with presentations in the field of “Personalized Nutrition in practice”. Subjects covered included ‘Markets and Trends’, ‘Academia and Medicine’, ‘Innovation’ as well as ‘Technology’.
One company that smartly com- bined both innovation and technology was the start-up “Nourished”. Melissa Snover, CEO and Founder of Nourished talked about the Nourished’s business concept of achieving truly customized supplementation using patented 3D
10 AMEFT 4 2021
printing technology and also address- es topics such as the regulatory frame- work in her presentation.
The idea behind Nourished is to sim- plify the way people take supplements and provide formulations tailored to individual consumer needs. In doing so, the UK-based start-up offers chew- able gummy stacks enriched with ac- tive nutrients.
Via its website, consumers can cre- ate gummy stacks tailored to their needs by answering questions about their individual health and well-be- ing, lifestyle, dietary needs and goals. Based on a specially developed al- gorithm, Nourished then creates the customer’s bespoke nutrient composi- tion from its range of 32 different high impact active ingredients. Once the tailored composition is defined, the
stacks are printed using a patented hy- drocolloid gel. Every stack consists of seven layers, each containing a specific nutrient or superfood. The state-of- the-art technology allows multiple ac- tive ingredients to be layered one by one, without impacting on each other. It also gives them maximum possible bioavailability: up to 99.5% of the indi- cated doses are available for the body to use.
The Nourished stacks contain the recommended daily amount of each nutrient and come in packs containing one month’s supply. In line with con- temporary demands, the stacks are vegan, non-GMO, free from sugar and packaging is plastic-free.
About the launch of gummy stacks at NEWTRITION X. Melissa Snover said, “I am delighted to have been given the
IO
O
N
NE
ER
R
Y
Y&
&
S
S
N
N
A
A
C
CK
KS
S
Chewable gummy stacks with active nutrients
www.ameft.com