Page 11 - AMEFT Journal 2021-4

opportunity to share my insights and experiences of Personalized Nutrition at the NEWTRITION X. event. And, of course, I hope to inspire other people. To me, it is still overwhelm- ing to see how what began as a light bulb moment has developed into the Nourished business as it is today, less than three years later. I see a pros- perous future for entrepreneurs in the field of Personalized Nutrition, as more and more people become aware of its benefits. The pandemic has only served to strengthen its rel- evance.”
Michael Gusko, Chairman of foodRe- gio’s Focus Group Personalized Nutri- tion, added, “We are thrilled to have secured Melissa as a speaker at NEW- TRITION X. In our opinion, Nourished is a best practice example of innovations in Personalized Nutrition. The brand demonstrates that the combination of a smart invention, cutting-edge tech- nology and nutritional experience has the power to revolutionize the dietary supplements sector.”
NEWTRITION X., a hybrid event held alongside Anuga 2021, saw the launch of a unique gummy supplement concept from the UK
start-up company Nourished.
The idea behind Nourished is to simplify the way people take supplements and provide formulations tailored to individual consumer needs.
FOCUS: CONFECTIONERY & SNACKS
Another example in the field of start- ups was presented by Sergej Vdovitch- enko, who used the Innovation Sum- mit as a platform to introduce the first direct-to-consumer food web- shop to use Personalized Nutrition as a guiding principle. The “My Healthy Food” online store aims to combine the benefits of biodiversity through functional ingredients with the world of Personalized Nutrition and the increasing consumer demand for healthier and life-enhancing foods. “My Healthy Food” works closely together with the GoodMills Group which supplies its innovative ingre- dients to various food manufacturers but also offers them now directly via the “My Healthy Food” platform to end consumers.
NEWTRITION X. also addressed de- cision-makers from the food industry, nutrition sector and retail trade work- ing in the fields of innovation, business development, health and wellbeing. Attendees joined the event virtually and in person.
(Source: Nourished/ NEWTRITION X.)
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