Page 12 - AMEFT Journal 2021-4

FOCUS: CONFECTIONERY & SNACKS
(Source: Paradise Fruits)
PARADISE FRUITS’ functional confectionery’ in new Shapes
Paradise Fruits Health has devel- oped a range of fruit Shapes de- signed specifically to provide food supplements carried by a plant-based matrix that can be called ‘functional confectionery’. The recipes contain a higher fruit content than many other similar products available on the mar- ket and can be fortified with vitamins and minerals, as well as other ingredi- ents such as caffeine, creatine, or ex- tracts.
Paradise Fruits by Jahncke, the global supplier of delicious food ingre- dients, demonstrated its new Shapes range at Vitafoods Europe which was recently held in Geneva from 5th to 7th October 2021.
Bodo Mittmann, Chief Sales Officer at Paradise Fruits Health, said “Unlike some other vitamin-infused confec- tionery, our new Shapes fortified with vitamins, minerals probiotics and/or Botanicals are high in fruit and with- out gelatine, so not only offer a con- venient and delicious way to end pill fatigue but are even more appealing to
12 AMEFT 4 2021
Paradise Fruits by Jahncke, the global supplier of delicious food ingredients, will demonstrate its new Shapes range, developed by the company’s new Health division at Vitafoods Europe.
health-conscious shoppers.”
Paradise Fruits Health’s Shapes are
available in three categories, Vitamins/ Minerals, Probiotics and Botanicals, as well as a variety of bespoke fruit and vegetable flavoring combinations. The Shapes are also free from artificial col- ors and preservatives, are EU-allergen- free, palm oil free possible, halal and kosher possible, gluten-free and suit- able for vegetarian or vegan diets.
The fruit Shapes can be infused with a range of vitamins and minerals that support the wellness of consumers and can also be enriched with natu- ral botanical and herb extracts. This includes Green Tea, Elderberry, Bio Blueberry, Ashwaganda, Chamomile and Valerian. Paradise Fruits Health’s Botanicals are a healthy, convenient and tasty way to introduce these in- gredients into the diet.
Paradise Fruits Health Shapes can also be specified in four options that can be bespoke to individual needs. This includes:
• Generations – Suitable for adults,
multivitamin fruit Shapes for vital-
ity
• Universal – Suitable for people of
all ages from 3 years onwards, forti-
fied with vitamins and minerals
• Health Benefits – Suitable for all ages from 3 years onwards, ideal for providing an added daily boost of vitamins, minerals and extracts, addressing individual supplemen-
tation
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