Page 113 - AMEFT Journal 2021-4

TECHNOLOGY & SUSTAINABILITY
Emerson celebrates 75th anniversary of its brand
Emerson (NYSE: EMR) celebrates
th
the 75 anniversary of its Bran-
sonTM brand, a name that has become synonymous with ultrasonic technolo- gies for plastics and metal welding, and precision cleaning. The Branson portfolio has led the industry with ex- panded offerings beyond ultrasonics, developing nine other material joining technologies including laser, vibration and infrared welding.
Emerson marked the anniversary at its new $49 million global headquar- ters for welding and precision cleaning technologies that opened in January. The new facility bolsters Emerson’s continued innovation in advanced design, engineering and joining tech- nologies that support such complex and fast-growing industries as medical devices, existing and new bio-based plastics packaging, electric cars and next-generation batteries.
Branson combines breadth of technologies and a problem-solving approach to
deliver advanced solutions to industries across the world. With Emerson, ensuring food safety is a piece of cake. Emerson automation technologies assure food and beverage safety innovation right in the factory.
“We are extremely proud of our his- tory and how we revolutionized the use of ultrasonics in so many remark- able ways,” said Vernon Murray, presi- dent of Emerson’s assembly technolo- gies business. “Our goal has always been to deliver proven performance, unequaled expertise, and the broad- est technology portfolio for material joining and precision cleaning appli- cations. We look forward to continu- ing our stewardship in the field as we make advancements that benefit ev- eryone.”, he added.
The Branson brand traces its his- tory to Norman G. Branson, a research engineer who founded a company in Danbury, Connecticut, in 1946 to harness the power of high-frequency ultrasonic energy for cleaning and degreasing applications as well as non- destructive testing and gauging. But it was ultrasonic welding — developed in 1963 at Branson Sonics and Materials, which was acquired by Emerson Elec- tric Co. (Emerson) in 1984 — that rep- resented the real breakthrough for1/3 the company and for manufacturing. It set in motion a monumental change in the way plastics, and later metals, were joined.
Since its beginning, Branson has been driven by the spirit of innova- tion, and today ultrasonics is just one of many cleaning and joining tech- nologies offered by Emerson’s Bran- son portfolio. Other welding methods include spin and vibration welding, staking and swaging, and a new patent pending “dynamic mode” of ultrasonic welding that can automatically adjust itself to part-to-part variabilities and unique materials. “Clean welding” ap- proaches, such as Contoured Laser- Technology, Clean Vibration Technolo- gy and Contoured Infrared Technology, are being adopted with ever greater frequency.
Emerson and food safety
With Emerson, ensuring food safe- ty is a piece of cake. Emerson auto- mation technologies assure food and
beverage safety innovation right in the factory.
Emerson works with food companies around the world to provide instrumentation and software options to keep food processing monitored, controlled – and above all, contaminant-free. From bakery, meat, dairy, vegetable and confectionary items, to wine and beer, Emerson offer solutions to help the industry boost safety, productivity, efficiency and sustainability.
With a rising demand for conve- nience products and a dizzying array of food and beverage options, food companies must process thousands of products with consistent qual- ity and efficiency, all while meet- ing new standards and managing complex packaging needs. Emerson is lending a helping hand to tack- le these challenges with real-time monitoring solutions for peace of mind at every step of the food pro- duction process.
By modernizing food operations to build in safety to the production and packaging processes, Emerson inno- vation keeps food tasting great and safe to enjoy. Having safe, healthy food to feed our families is top of mind for most consumers—and for good rea- son. Emerson takes this responsibility seriously, putting the latest technology to work for families.
www.ameft.com
AMEFT 4 2021 113