Page 48 - AMEFT Journal 2021-4

INGREDIENTS
Ingredion: ‘Success in Sports Nutrition’
Chicago based global ingredient so- lutions provider, Ingredion EMEA launched a market insights report, titled ‘Success in Sports Nutrition’, which identifies the new opportuni- ties for manufacturers in the growing sports nutrition category and reveals how they can formulate for success.
Chris Draper, UK & Ireland Sales Manager / Key Account Lead, Pu- reCircleTM by Ingredion – Beverages Category, says “The sports nutrition category in EMEA is thriving – grow- ing by over 30% CAGR between 2016- 20201. Additionally, the future outlook is also strong. The health and wellness trend is a key driver, opening up new mainstream product development op- portunities as consumers increasingly look for food and beverages that offer functional health and lifestyle benefits. This blurring of category boundaries is expected to see the value of sports nu- trition and reach €35 million by 20252.
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New product launch activity in sports nutrition in EMEA grew at more than double the global rate, experienc- ing a 31.2% CAGR between 2016-203. However, for manufacturers of sports nutrition products, both consumer demands and formulation challenges must be addressed together to create market-accepted, innovative products. Our new ‘Success in Sports Nutrition’ report details exactly how manufac- turers can develop and formulate the sports nutrition products consumers want, with the ingredients, claims and great taste they prefer.”
The ‘Success in Sports Nutrition’ re- port details the latest trends impacting the sports nutrition category and the growth opportunities for manufactur- ers. It provides manufacturers with insights, research and guidance, to en- able them to overcome key challenges when formulating reduced sugar, con- sumer-preferred sports nutrition prod-
ucts to deliver the ideal taste, texture, nutritional appeal and functionality.
Combining PureCircle’s global inno- vation and manufacturing expertise, with Ingredion’s industry leading for- mulation capabilities and broad ingre- dient portfolio, PureCircleTM by Ingre- dion is the world’s leading producer and innovator of stevia ingredients. It helps food and beverage organizations of all sizes develop consumer-winning products using ingredients that opti- mize sweetness, minimize calories, en- hance taste and deliver great texture. By maintaining ownership of and vis- ibility over every single step of the ste- via process, from production seedlings to farming and throughout its propri- etary product process, it ensures all of its stevia ingredients are sustainably grown and fully traceable.
1 Innova Database 2 Euromonitor
3 Euromonitor
(Source: Ingredion)
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