Page 6 - AMEFT Journal 2021-2

BEVERAGES
Sensient Technologies Rising Orange
The rising orange. The hue of 2021.
Optimism was what it took the world to step into the year 2021. In the past year, the COVID-19 global pandemic disrupted life everywhere. As the number of COVID-19 cases increased daily across the globe, so did consumers’ levels of stress and feelings of social isolation. The ensu- ing chaos that erupted affected busi- nesses, medical institutions, and go- vernment affairs — not one element of life went untouched. From cheering on our everyday heroes to mourning lost loved ones and friends, the pro- blems of 2020 have consumers put a lot of hope into the year 2021. It is ne- arly impossible to construct any 2021 trend, including color trends, without looking through the prism of 2020.
A leading global manufacturer and marketer of colors, flavors, and extracts, Sensient Technologies (NYSE: SXT) Co- lor Group chose the ‘Rising Orange’ as the color of the year 2021. An optimi- stic shade, orange symbolizes the global consumer desire to recharge their bo- dies, minds, and spirits.
6 AMEFT 2 2021
It is nearly impossible to construct any 2021 trend, including color trends, without looking through the prism of 2020
“Evocative of the colors of a new dawn, ‘Rising Orange’ is a hue, wea- thered by the unprecedented times of the pandemic, but optimistically bright for restoration in the New Year. It’s a joyful, enthusiastic orange, full of hope, to awaken consumers’ energy for renewal,” explained Mike Geragh- ty, President of Sensient Colors LLC.
There is a collective desire from consumers and brands alike to move forward. While consumers seek com- fort, they are also in pursuit of renew- al and newness, which are the com- ponents of the ‘Rising Orange’ taste profile created by Sensient Flavors &
Extracts; a combination of bright ci- trus and refreshing orange blossoms, with a comforting fruity profile offe- ring that delivers a burst reminiscent of a childhood-favorite candy.
Our ability to manage our wellbeing is being challenged more than ever in 2020. “Sensient’s 2021 Color of the Year, ‘Rising Orange’ symbolizes con- sumer desire to move forward” said Paul Manning, Chairman and Chief Executive Officer of Sensient Tech- nologies. He continued to say, “I am extremely proud of the international collaboration among the Sensient Technologies global marketing teams. The ability to harness and synthesize collective insights to bring forth a po- werful trend on a topic that we are so passionate about- color.”
Sensient’s ‘Rising Orange’ Color and Flavor formulations are availa- ble across a range of food, beverage, pharmaceutical and personal care applications, notably - color cosme- tics, beverages, vitamin gummies, and other confectioneries.
(Source: Sensient Technologies)
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