Page 8 - AMEFT Journal 2021-2

BEVERAGES
Breathing new life, sipping new taste
Sharjah-based International Beverage & Filling Industries (IBFI), a world-class value- added beverage ma- nufacturing firm and part of Albatha Hol- ding – one of the lar- gest conglomerates in the UAE, breathes new life into well-loved local fruit drinks brand. Manufactured in Shar- jah, Star Juice has been re-launched with a brand new look, pa- ckaging and improved taste. The juice is ex- tracted from real fruit pulp, thus ensuring it the tempting real fruit flavors.
IBFI has reinforced
STAR Juice’s standing
as one of the most recognized and well-loved juice brands in the UAE.
“The young adults of today have a strong nostalgic as- sociation with the STAR Juice brand as they remember it being their favorite drink at school as part of their daily canteen purchase,” Mustafa Saeed, Head of Marketing & Innovations at IBFI said. “As we cater to changing market trends, as well as evolving consumer preferences, we are re-introducing the STAR Juice lineup with a completely new, vibrant and modern look. At the same time, we are brin-
(Source: Star Juice)
ging in extra value to the STAR Juice pro- position through its refreshing fruity ta- ste now made with real pulp from the finest quality fruits. This is our way of let- ting the loyal follo- wers, as well as that of today’s young and modern generation know that the brand they have trusted and loved for a very long time is here to stay and has evolved to continue to meet their thirst-quen- ching need,” Saeed added.
Among the key fea- tures of the new STAR Juice branding inclu- de a full sleeve packa-
STAR Juice lineup with new packaging
ging with attractive high resolution detailed fruit images for maximum visibility and vibrancy, as well as an ergonomic, eye-catching curved bottle for easy grip.
The re-introduction of the STAR Juice lineup under a new and fresh look and fruity flavor is testament to IBFI’s zeal for innovation and growth and marks the beginning of the brands’ continuous evolution to a whole new level.
STAR is also known for its carbonated drinks and bottled water, and together with its juice lineup, STAR beverages are available in various retail outlets across the UAE.
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tem, where each carton is individually shaped, filled and ultrasonically sealed above the filling line, not through the actual product. This guarantees the aseptic safety of the product and is why drinksplus products with percep- tible pieces can be filled on standard SIG filling machines for beverages, once equipped with an easy-to-install ‘drinksplus upgrade kit’. The parti- culates can be up to six millimetres in length and width. Drinking straws are up to eight millimetres in diame- ter, which makes drinking the product easy and fun.
8 AMEFT 2 2021
Speaking on the Thailand beverage market and the new chewable drink, Vatcharapong Ungsrisawasdi, Country Manager, Thailand, SIG says, “Beverage manufacturers all over the world are seeking new growth opportunities and the challenge is to develop the right kind of product for the right target group. Our expert team worked closely with DPO to make it possible for the company’s top- quality beverages to include the chewa- ble extras – offering something exciting, nutritious and different to its health- conscious consumers.”
The partnership between SIG and
DPO offers true product innovation and differentiation as part of SIG’s Va- lue Proposition, which aims to deliver innovative product and packaging so- lutions that enable businesses to satis- fy ever-changing needs.
With headquarters in Switzerland, SIG had always been working in partnership with customers ever since its launch in 1893. Today it has become a leading systems and solutions provider for asep- tic carton packaging and brings food and beverage products to consumers around the world in a safe, sustaina- ble and affordable way.
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